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"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."
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"You are the salt to preserve the truth of the kingdom."

"What is really the Mars One project? It is to carry Frank Sinatra to the Mars, it is to carry Hamlet to the Mars, Gandhi to the Mars, Buddha to the Mars. It is a project of carrying our memories, our knowledge, our history, our everything to the Mars! It is not only a project of saving our future but also a project of saving our whole past!"

"More often than not, the foolishness of our humanity drives us to destroy the very things that we need to keep ourselves from destroying ourselves. And because that's the case, God will never allow us to destroy Christmas."

"We do it because we care. We care that Vincent Van Gogh mutilated his ear. We care that behind a pile of manure in the yard he destroyed his life. We care that Scott Joplin's music lives! We care because we know this: the life we save is our own."

"You're talking about gold and silver, cash and securities. I'm talking about the sheer beauty of the land, the value of unpolluted parkland made wild and staying wild forever."

"When smashing monuments, save the pedestals - they always come in handy."

"He captures memories because if he forgets them, it's as though they didn't happen."

"If the changes that we fear be thus irresistible, what remains but to acquiesce with silence, as in the other insurmountable distresses of humanity? It remains that we retard what we cannot repel, that we palliate what we cannot cure. Life may be lengthened by care, though death cannot be ultimately defeated: tongues, like governments, have a natural tendency to degeneration; we have long preserved our constitution, let us make some struggles for our language."

"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."
Explore more quotes by Frank Luntz

"There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties."

"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."

"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."

"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."

"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."

"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."

"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."

"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
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