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"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."
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"He captures memories because if he forgets them, it's as though they didn't happen."
"We do it because we care. We care that Vincent Van Gogh mutilated his ear. We care that behind a pile of manure in the yard he destroyed his life. We care that Scott Joplin's music lives! We care because we know this: the life we save is our own."
"You are the salt to preserve the truth of the kingdom."
"If the changes that we fear be thus irresistible, what remains but to acquiesce with silence, as in the other insurmountable distresses of humanity? It remains that we retard what we cannot repel, that we palliate what we cannot cure. Life may be lengthened by care, though death cannot be ultimately defeated: tongues, like governments, have a natural tendency to degeneration; we have long preserved our constitution, let us make some struggles for our language."
"More often than not, the foolishness of our humanity drives us to destroy the very things that we need to keep ourselves from destroying ourselves. And because that's the case, God will never allow us to destroy Christmas."
"What is really the Mars One project? It is to carry Frank Sinatra to the Mars, it is to carry Hamlet to the Mars, Gandhi to the Mars, Buddha to the Mars. It is a project of carrying our memories, our knowledge, our history, our everything to the Mars! It is not only a project of saving our future but also a project of saving our whole past!"
"You're talking about gold and silver, cash and securities. I'm talking about the sheer beauty of the land, the value of unpolluted parkland made wild and staying wild forever."
"When smashing monuments, save the pedestals - they always come in handy."
"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."
Explore more quotes by Frank Luntz
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that."
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."
"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."
"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."
"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
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