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"Collectively, we are in thrall to media - because they deliver to us many of the psychic goods we crave, and we know no other way to live."
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"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."

"We have no authoritative figure, no Walter Cronkite or Edward R. Murrow whom we all listen to and trust to sort out contradictory claims. Instead, the media is splintered into a thousand fragments, each with its own version of reality, each claiming the loyalty of a splintered nation."

"When the name of Gail Wynand became a threat in the publishing world, a group of newspaper owners took him aside-at a city charity affair which all had to attend-and reproached him for what they called hid debasement of the public taste."It is not my function" said Wynand, "to help people preserve a self-respect they haven't got. You give them what they profess to like in public, I give them what they really like. Honesty is the best policy, gentlemen, though not quite in the sense you were taught to belive"."

"In journalism just one fact that is false prejudices the entire work. In contrast, in fiction one single fact that is true gives legitimacy to the entire work. That's the only difference, and it lies in the commitment of the writer. A novelist can do anything he wants so long as he makes people believe in it."

"The fault I find with our journalism is that it forces us to take an interest in some fresh triviality or other every day, whereas only three or four books in a lifetime give us anything that is of real importance."

"There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why, ninety-five percent of the information that reaches you has already been preselected and paid for."
Explore more quotes by Todd Gitlin


"All I will say is that there are particular features of the American constitutional system that renders a third party futile - at best."


"I first came to think about media and politics in the late 1960s, having observed some distortions up close, but since then I wouldn't say that my personal experience has remained an important motive for my writing about media."


"I am a realist as well as an idealist, and I think that it is incumbent upon those of us in opposition to try to work within what are always arduous circumstances to stretch the limits of the possible."


"The only people available to change the world are the people now living in it, with all the beliefs they bring along - however retrograde those beliefs may appear to those of us who see ourselves as enlightened."


"Like Americans, people outside America want fun, want an emotional compensation for the utilitarianism and calculation that mark the rest of their lives."


"My position is not that John Kerry is either Jesus Christ or the prophet Mohammad. My position is that John Kerry is the possibility of restarting politics."


"Mills insisted that a sociologist's proper subject was the intersection of biography and history."
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