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"The scientist rigorously defends his right to be ignorant of almost everything except his specialty."
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"To position yourself as an expert, create content, write a book, build a blog, post on social media, and write articles for professional publications and news sites to build your intellectual portfolio of expertise. Repurpose content in a variety of ways."

"Your calling is you unique area of expertise."

"Make three correct guesses consecutively and you will establish a reputation as an expert."

"To position yourself as an expert, share your knowledge with others. Deliver presentations and teach others on your topic. Look what TED Talks have done for normal people who simply presented their passion and thereby launched careers, fame, and fortune. Interact with your target market. Maximize use of the Internet and SEO."

"I'm at a little loss in terms of my Leave It To Beaver expertise, since I never watched an episode of the show - so the cast in the pilot could have been Martians or they could have been the regular cast for all I know."

"If you were to spend your own time and money to hire a consultant, coach, or trainer, wouldn't it give you more confidence knowing that they have "walked the talk" and have vast experience with what they are teaching?"

"I tell you, the old-fashioned doctor who treated all diseases has completely disappeared, now there are only specialists, and they advertise all the time in the newspapers. If your nose hurts, they send you to Paris: there's a European specialist there, he treats noses. You go to Paris, he examines your nose: I can treat only your right nostril, he says, I don't treat left nostrils, it's not my specialty, but after me, go to Vienna, there's a separate specialist there who will finish treating your left nostril."
Explore more quotes by Marshall McLuhan

"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."

"American youth attributes much more importance to arriving at driver's license age than at voting age."

"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"

"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."

"Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression."

"Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior."
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