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Marshall McLuhan

"The scientist rigorously defends his right to be ignorant of almost everything except his specialty."

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"The scientist rigorously defends his right to be ignorant of almost everything except his specialty."

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Amber Hurdle

"The biggest mistake a person can make is to lie to an engineer about a subject that they specialize in."

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Amber Hurdle

"To position yourself as an expert, create content, write a book, build a blog, post on social media, and write articles for professional publications and news sites to build your intellectual portfolio of expertise. Repurpose content in a variety of ways."

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Amber Hurdle

"Your calling is you unique area of expertise."

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Amber Hurdle

"I deliberately made an effort not to become an expert on the ballet."

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Amber Hurdle

"Make three correct guesses consecutively and you will establish a reputation as an expert."

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Amber Hurdle

"To position yourself as an expert, share your knowledge with others. Deliver presentations and teach others on your topic. Look what TED Talks have done for normal people who simply presented their passion and thereby launched careers, fame, and fortune. Interact with your target market. Maximize use of the Internet and SEO."

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Amber Hurdle

"I'm at a little loss in terms of my Leave It To Beaver expertise, since I never watched an episode of the show - so the cast in the pilot could have been Martians or they could have been the regular cast for all I know."

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Amber Hurdle

"You need to determine the field of your gift and enter into the realm of experts for that calling."

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Amber Hurdle

"If you were to spend your own time and money to hire a consultant, coach, or trainer, wouldn't it give you more confidence knowing that they have "walked the talk" and have vast experience with what they are teaching?"

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Amber Hurdle

"I tell you, the old-fashioned doctor who treated all diseases has completely disappeared, now there are only specialists, and they advertise all the time in the newspapers. If your nose hurts, they send you to Paris: there's a European specialist there, he treats noses. You go to Paris, he examines your nose: I can treat only your right nostril, he says, I don't treat left nostrils, it's not my specialty, but after me, go to Vienna, there's a separate specialist there who will finish treating your left nostril."

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Marshall McLuhan
"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."
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Marshall McLuhan
"American youth attributes much more importance to arriving at driver's license age than at voting age."
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Marshall McLuhan
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
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Marshall McLuhan
"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."
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Marshall McLuhan
"Antipathy, dissimilarity of views, hate, contempt, can accompany true love."
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Marshall McLuhan
"Advertising is an environmental striptease for a world of abundance."
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Marshall McLuhan
"Ads are the cave art of the twentieth century."
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Marshall McLuhan
"Money is just the poor man's credit card."
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Marshall McLuhan
"Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression."
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Marshall McLuhan
"Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior."
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