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"The scientist rigorously defends his right to be ignorant of almost everything except his specialty."
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"To position yourself as an expert, create content, write a book, build a blog, post on social media, and write articles for professional publications and news sites to build your intellectual portfolio of expertise. Repurpose content in a variety of ways."
"Your calling is you unique area of expertise."
"I tell you, the old-fashioned doctor who treated all diseases has completely disappeared, now there are only specialists, and they advertise all the time in the newspapers. If your nose hurts, they send you to Paris: there's a European specialist there, he treats noses. You go to Paris, he examines your nose: I can treat only your right nostril, he says, I don't treat left nostrils, it's not my specialty, but after me, go to Vienna, there's a separate specialist there who will finish treating your left nostril."
"You basically have a group of four spies who are chosen for a mission they feel for the fact of how competent they are and how their expertise and they're the right one for the job. But ultimately they find out they've been actually chosen for their incompetence."
"Make three correct guesses consecutively and you will establish a reputation as an expert."
"Becoming an expert not only establishes you as a leader in your field, it will make you a trusted resource that people can rely on for new and innovative ideas. In addition to raising the stakes and helping you increase your income, your expertise will serve to make a powerful first impression, which will truly help you shine and stand apart from the crowd. Having fun and meeting interesting, incredible people along the way is an added bonus!"
"I'm at a little loss in terms of my Leave It To Beaver expertise, since I never watched an episode of the show - so the cast in the pilot could have been Martians or they could have been the regular cast for all I know."
Explore more quotes by Marshall McLuhan
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."
"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."
"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication."
"American youth attributes much more importance to arriving at driver's license age than at voting age."
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