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"In virtually every industry the most trusted brand is also the most profitable. Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit."
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"You can't trust anyone you have to pay, and really, they can't trust you."
"Look, he said, "the point is there's no way to be a hundred percent sure about anyone or anything. So you're left with a choice. Either hope for the best, or just expect the worst.If you expect the worst, you're never disappointed, I pointed out.Yeah, but who lives like that?"
"It is not something you can tell by looking at a person, but trust is always being increased or decreased as you interact with a person."
"All my life, he said, I been witness to people showin up where they was supposed to be at various times after they'd said they'd be there. I never heard one yet that didnt have a reason for it.Yessir.But there aint but one reason.Yessir.You know what it is?No sir.It's that their word's no good. That's the only reason there ever was or ever will be."
"Wherever you will go, I will let you down, But this lullaby goes on."
"People who cannot trust are themselves not trustworthy, and therefore cannot be entrusted with important things."
"Deciding whether or not to trust a person is like deciding whether or not to climb a tree because you might get a wonderful view from the highest branch or you might simply get covered in sap and for this reason many people choose to spend their time alone and indoors where it is harder to get a splinter."
Explore more quotes by Seth Godin
"How we respond to the opportunities and challenges of the outside world now determines how much the outside world values us."
"That's your opportunity--to approach your work in a way that generates unique learning and interactions that are worth sharing."
"Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.That would be you."
"Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me."
"One thing that most comic artists avoid is showing decisions. They show action, sure, and they show results, but they don't show (because it's difficult to show) the hero or the villain making a choice."
"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."
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