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John O'Toole

"When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly."

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"When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly."

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Amber Hurdle

"The truths of religion are never so well understood as by those who have lost the power of reason."

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Amber Hurdle

"Sometimes the best lighting of all is a power failure."

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Amber Hurdle

"Every time I watch a person awaken to their inner strength, I see what we're made of, and we're magnificent. We're brilliant. We really are. We crave magic because we are magic. We crave power because we are pure power."

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Amber Hurdle

"I have a fantasy where Ted Turner is elected President but refuses because he doesn't want to give up power."

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Amber Hurdle

"There is none made so great, but he may both need the help and service, and stand in fear of the power and unkindness, even of the meanest of mortals."

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Amber Hurdle

"...without money you cannot fight money."

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Amber Hurdle

"Power does not corrupt. Fear corrupts... perhaps the fear of a loss of power."

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Amber Hurdle

"When you win, the rules change, and you find you've lost."

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Amber Hurdle

"The soul fire determines the strength of the spirit."

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Amber Hurdle

"The strongest and most effective force in guaranteeing the long-term maintenance of power is not violence in all the forms deployed by the dominant to control the dominated, but consent in all the forms in which the dominated acquiesce in their own domination."

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John O'Toole
"Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to."
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John O'Toole
"I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what its limitations are and what price people will pay for it."
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John O'Toole
"There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed."
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John O'Toole
"When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly."
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