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"Tactical use of the media can be equated to power behind your skill or special ability. It is in the power of the media to help market your brand. You just need to look at Hollywood, European football, Bollywood, Nollywood, Global fashion & modeling, showbiz and even humanitarian efforts, to appreciate that the making and destroying of stars, initiatives and legends is to a greater extent influenced by the role played by the media."
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"Myspace alone has just over 80 million users and ranks as the sixth most popular English language website and the eighth most popular site in the world."

"Up till now it has been thought that the growth of the Christian myths during the Roman Empire was possible only because printing was not yet invented. Precisely the contrary. The daily press and the telegraph, which in a moment spreads inventions over the whole earth, fabricate more myths (and the bourgeois cattle believe and enlarge upon them) in one day than could have formerly been done in a century."

"All the promise of a movie is in the trailer."

"The one function that TV news performs very well is that when there is no news we give it to you with the same emphasis as if it were."

"The tendency to gather and to breed philosophers in universities does not belong to ages of free and humane reflection: it is scholastic and proper to the Middle Ages and to Germany."

"If you're nice, decent, attractive, get good grades and are talented, no one wants to read about that...They want to read what's out-of-the-ordinary, the scandalous, the shocking and the tragic. They want a story; they want to be captivated and what's typical does not give them that...unless, of course, that person ends up a victim, commits a crime or loses their minds via a love affair."

"The only way to see a movie is in a big theater, on a big screen, with a big bag of popcorn."

"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."
Explore more quotes by Archibald Marwizi

"Leave no room for fear and excuses. Be strong in spirit and possess unwavering convictions. Choose to be an optimist and commit to succeed."

"Your vision at a leadership level needs to be more global and selfless, it needs to go beyond you. Reflect and project your dream for a perfect world, even if you can only make it a great world."

"Ask yourself - Can you manage projects and meetings effectively? Do you have requisite knowledge of the business financial numbers? Can you manage conflict and change within dynamic environments? Do you have what it takes to respond to the demands of a global village? How deep is your leadership substance?"

"There is no point knowing your mission if you cannot see the area of need for that mission."

"A leader must produce other leaders. Why do you want to produce followers, when by being called a leader the assumption is that you already have followers? Influence those who follow to birth their kind and develop others to lead."

"Your leadership skill-set might be what we have been waiting for, to bring order and finality to major challenges that affect the global village. The vast hydroelectric generation capacity in Africa, particularly the Great Lakes region and along the Nile River, still remains unutilized potential not benefiting the people of Africa most of whom continue to live in darkness and depleting the forests looking for wood fuel and more fertile farming land."

"Whilst the greatest threat to your mission is the internal aspects within you, the external circumstances need to be covered against as well. Scan your external environment and circumstances."

"The biblical preacher talks about the poor man's wisdom that saved a city but he was immediately forgotten. A poverty of ideas, contributions, uniqueness or influence, will overshadow the visibility of good potential. Keep those ideas flowing and you will not be forgotten."

"Connect by listening well and speaking relevantly without being prejudiced or sarcastic. Learn to listen with your eyes as much as you listen with your ears. Generate interest in the person and subject, that way people will become more interested in you."
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