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Edwin Land

"Marketing is what you do when your product is no good."

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"Marketing is what you do when your product is no good."

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Donna Grant

"Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone."

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Donna Grant

"With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born."

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Donna Grant

"It did what all ads are supposed to do: create an anxiety relievable by purchase."

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Donna Grant

"Attention is a main asset in marketing."

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Donna Grant

"People and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you."

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Donna Grant

"His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?"

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Donna Grant

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

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Donna Grant

"The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!"

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Donna Grant

"Man is a social being; it's not surprising we love social proofs, it sells brands fast."

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Donna Grant

"Marketing is so powerful that it can make even an extremely untalented musician a one-hundred-hits wonder."

Explore more quotes by Edwin Land

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Edwin Land
"Don't undertake a project unless it is manifestly important and nearly impossible."
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Edwin Land
"Every creative act is a sudden cessation of stupidity."
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Edwin Land
"If you dream of something worth doing and then simply go to work on it and don't think anything of personalities, or emotional conflicts, or of money, or of family distractions; it is amazing how quickly you get through those 5,000 steps."
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Edwin Land
"Marketing is what you do when your product is no good."
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Edwin Land
"Politeness is the poison of collaboration."
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Edwin Land
"The most important thing about power is to make sure you don't have to use it."
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Edwin Land
"Creativity is the sudden cessation of stupidity."
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Edwin Land
"Science is a method to keep yourself from kidding yourself."
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Edwin Land
"An essential aspect of creativity is not being afraid to fail."
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Edwin Land
"Its not that we need new ideas, but we need to stop having old ideas."
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