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"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
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"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."
"He makes people pleased with him by making them first pleased with themselves."
"People are always good company when they are doing what they really enjoy."
"Some people bear three kinds of trouble - the ones they've had, the ones they have, and the ones they expect to have."
"Clinton... believes that the Washington Press Corps is so out of touch that it is absolutely inconceivable that reporters would understand the issues that people are really dealing with in their lives."
Explore more quotes by David Ogilvy
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
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