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"There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties."
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"And remember: without you, all we are is loud. No pressure."
"Everyone smiles with that invisible gun to their head."
"I don't think I will be less good because there's less pressure on me."
"Ramalama was moving higher in the sky already, the day was getting on. He was going to be late getting to San Fedora for his meeting with the Sheriff. And as a bounty hunter " even a good one with a lot of work, time is money. It seemed today that time was running out for Beck the Badfeller."
"The major studios don't differ very much from one another as they all operate under essentially the same principles and pressure."
Explore more quotes by Frank Luntz
"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."
"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."
"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."
"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."
"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."
"I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history."
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
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