"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

People, Advertising, Enemy, Research

31

Create Your Own Wallpaper

Standard

Customized

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

Exlpore more People quotes

"Often people display a curious respect for a man drunk, rather like the respect of simple races for the insane... There is something awe-inspiring in one who has lost all inhibitions."

F. Scott Fitzgerald, American Author

People, Man, Respect

"The last resort of kings, the cannonball. The last resort of the people, the paving stone."

Victor Hugo, French Author

People, Kings

"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."

Samuel Johnson, English Author

People, Superiority

"There are bad people who would be less dangerous if they were quite devoid of goodness."

Francois de La Rochefoucauld, French Writer

People, Goodness

"There are only two kinds of people who are really fascinating - people who know absolutely everything, and people who know absolutely nothing."

Oscar Wilde, Irish Dramatist

People, Nothing

"We confess our little faults to persuade people that we have no large ones."

Francois de La Rochefoucauld, French Writer

People, Faults

"I do give books as gifts sometimes, when people would rather have one than a new Ferrari."

Dean Koontz, American Author

People, Books, Gifts

"If something in your writing gives support to people in their lives, that's more than just entertainment-which is what we writers all struggle to do, to touch people."

Dean Koontz, American Author

People, Entertainment, Struggle, Support

"Perhaps being old is having lighted rooms inside your head, and people in them, acting. People you know, yet can't quite name."

Francois de La Rochefoucauld, French Writer

People, Acting, Being, Name

"The people I distrust most are those who want to improve our lives but have only one course of action."

Frank Herbert, American Writer

People, Action, Distrust, Want

Explore more quotes by David Ogilvy

"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

Creativity, Idea, Advertising, Attention, Doubt

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

People, Advertising, Enemy, Research

"I do not regard advertising as entertainment or an art form, but as a medium of information."

Art, Advertising, Entertainment, Information

"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

People, Remarkable, Routine, Will

"The best ideas come as jokes. Make your thinking as funny as possible."

Fun, Funny, Ideas, Jokes, Thinking

"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."

Criticism, Eye, Man, Manners

"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."

People, Day, Grammar, Language

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising, Clients, Marketing

"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

People, Old

"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."

Advertising, March, Question