"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

People, Advertising, Enemy, Research

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"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

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Explore more quotes by David Ogilvy

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

People, Advertising, Enemy, Research

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."

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"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."

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"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."

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