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"Design is not just what it looks like and feels like. Design is how it works."
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"The future is created by those who have a great imagination and the will to make it a reality by their actions."

"The design of a book is the pattern of a reality controlled and shaped by the mind of a writer."

"Skill gives you legs to jog, talent gives you legs to run, brilliance gives you legs to sprint, but genius gives you wings to fly."

"For you to make your creative work creative, you must seek creativity from the creator."

"Imagination is a glorious wonder."

"Writing the same kind of material is no guarantee you'll be working from the same ethos so that writers from different fields are just as likely to have an understanding of each other's work as someone working in the same genre."

"Every time a man puts a new idea across he finds ten men who thought of it before he did - but they only thought of it."

"I want to paint the rest of my days with the best colors."

"It does not need to be perfect - or technically correct - to be magic."

"What may be myth in one world may always be fact in some other."
Explore more quotes by Steve Jobs

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."

"Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation."

"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."

"The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay."

"I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things."

"Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes."
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