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"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."
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"The grass always seems greener on the other side of the fence. Many politicians promise green, green grass by blending niceties with delusion and by using alluring confidence tricks. They voice attractive tales and tell things, people like to hear. But the post-factual grassland often appears to be parched and barren. ['The grass was greener over there']"

"The most courageous act in politics is to try to understand your opponent."

"A kingdom founded on injustice never lasts."

"The whole aim of practical politics is to keep the populace alarmed (and hence clamorous to be led to safety) by menacing it with an endless series of hobgoblins, all of them imaginary."

"Very few USA citizens realize that the USA corporate military is regarded by many to be both a domestic and international terrorist organization."

"A punishment to some, to some a gift, and to many a favor."

"Both political parties have moved to the right during the neoliberal period. Today's New Democrats are pretty much what used to be called "moderate Republicans. The "political revolution that Bernie Sanders called for, rightly, would not have greatly surprised Dwight Eisenhower.The fate of the minimum wage illustrates what has been happening. Through the periods of high and egalitarian growth in the '50s and '60s, the minimum wage-which sets a floor for other wages-tracked productivity. That ended with the onset of neoliberal doctrine. Since then, the minimum wage has stagnated (in real value). Had it continued as before, it would probably be close to $20 per hour. Today, it is considered a political revolution to raise it to $15."

"I think maybe the classic formulation was by David Hume in "Of the First Principles of Government," where he pointed out that "Force is always on the side of the governed." Whether it's a military society, a partially free society, or what we - not he - would call a totalitarian state, it's the governed who have the power. And the rulers have to find ways to keep them from using their power. Force has its limits, so they have to use persuasion. They have to somehow find ways to convince people to accept authority. If they aren't able to do that, the whole thing is going to collapse."
Explore more quotes by Frank Luntz

"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."

"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."

"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."

"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."

"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
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