"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."

Politics, Personality

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"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."

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"Politicians look for interests not people."

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"When men reject reason, they have no means left for dealing with one another - except brute, physical force."

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"Experience is in the fingers and the head. The heart is inexperienced."

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"And they that rule in England, in stately conclaves met, alas, alas for England they have no graves as yet."

Gilbert K. Chesterton, English Writer

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"I believe the term is 'eminent domain.'Ah, yes. That means 'theft by the government."

Terry Pratchett, English Author

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"There is no single truth in a world ruled by many political parties."

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"Political or military commentators, like astrologers, can survive almost any mistake, because their more devoted followers do not look to them for an appraisal of the facts but for the stimulation of nationalistic loyalties."

George Orwell, British Author

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"Democracy is good, but it is not good for an uneducated dogmatic society. Often, that society does not know how to choose wisely."

Debasish Mridha, American Author

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"If you have to say or do something controversial, aim so that people will hate that they love it and not love that they hate it."

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"Majority wins, but majority is not necessarily right and sometimes majority is awfully wrong."

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Explore more quotes by Frank Luntz

"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

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"Sound science must be our guide in choosing which problems to tackle and how to approach them."

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"How I say it has as much of an impact on what people think of me as what I say."

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"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."

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"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."

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"The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger."

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"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."

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"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."

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"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."

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"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that."

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