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"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."
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"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
Love
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
Truth
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
Explanation
"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."
Being
"Politics is gut; commercials are gut."
Politics
"Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down."
Evil
"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."
Business
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
Truth
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."
Anger
"If you're a good numbers person, you're a bad language person."
Language
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"The most dangerous thing to the USA population is not North Korea, it is the USA government."
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Personal Development
"Politicians look for interests not people."
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Personal Development
"When men reject reason, they have no means left for dealing with one another - except brute, physical force."
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Personal Development
"Office politics are bloody-minded, but weak on content."
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Personal Development
"Not to dampen any parade, but if one asks if there is a single thing about Mr. Obama's Senate record, or state legislature record, or current program, that could possibly justify his claim to the presidency one gets ... what? Not much. Similarly lightweight unqualified 'white' candidates have overcome this objection, to be sure, but what kind of standard is that?"
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Personal Development
"The woman who can't influence her husband to vote the way she wants ought to be ashamed of herself."
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Personal Development
"Experience is in the fingers and the head. The heart is inexperienced."
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Personal Development
"And they that rule in England, in stately conclaves met, alas, alas for England they have no graves as yet."
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Personal Development
"I believe the term is 'eminent domain.'Ah, yes. That means 'theft by the government."
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Personal Development
"There is no single truth in a world ruled by many political parties."
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Personal Development
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