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"Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable."
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"Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car."

"It's OK to have your eggs in one basket as long as you control what happens to that basket."

"The idea of Tesla is to accelerate sustainable energy, to really make a difference."

"Our main business is not to see what lies dimly at a distance, but to do what lies clearly at hand."

"Regarding quality, the following rule is very important: do each activity right at the first time with the aim of saving money and time. Regardless of the process under consideration, the activities that were carried out badly may cause repetitions with considerable additional costs."

"My business is to teach my aspirations to confirm themselves to fact, not to try and make facts harmonize with my aspirations."

"The product of mental labor - science - always stands far below its value, because the labor-time necessary to reproduce it has no relation at all to the labor-time required for its original production."
Explore more quotes by James Rouse

"Why isn't it natural for people who have lived and worked at something to want to use the knowledge and capacity in a new way, free from the burden of making a living?"

"For many years, I have lived uncomfortably with the belief that most planning and architectural design suffers for lack of real and basic purpose. The ultimate purpose, it seems to me, must be the improvement of mankind."

"Visions describe what best should be, could be - if and when mankind has the will to make them real."

"Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable."
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