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"Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable."
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"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."

"Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn't even know they had."

"Recession is when a neighbor loses his job. Depression is when you lose yours."

"Government "help" to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."

"Selling an electric sports car creates an opportunity to fundamentally change the way America drives."

"The only way to make a great product is to make a product that people want."

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"Winning 'Motor Trend' Car of the year is probably the closest thing to winning the Oscar or Emmy of the car industry."
Explore more quotes by James Rouse

"For many years, I have lived uncomfortably with the belief that most planning and architectural design suffers for lack of real and basic purpose. The ultimate purpose, it seems to me, must be the improvement of mankind."

"Visions describe what best should be, could be - if and when mankind has the will to make them real."

"Why isn't it natural for people who have lived and worked at something to want to use the knowledge and capacity in a new way, free from the burden of making a living?"

"Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable."
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