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"The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger."
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"Well, we are very glad that Russia is so close with NATO."
"The two great cultural and political currents of Italy have always only been concerned with the masses."
"The views of the European Union are fully reflected in this text, particularly the key objective of the EU, namely vigorously to address the disarmament of Iraq and to do so within the framework of the UN Security Council."
"First of all, whoever didn't want to be a member of this association or the other association, was branded, you know, like a dangerous individualist, you know, infected by the Western decadence, you know. So everybody joined."
"The number of attacks on the American and allied forces is at the highest level since the insurgency began despite the increase of America combat operations and the introduction of some 40 new Iraq security forces and battalions."
"The American landscape has no foreground and the American mind no background."
"I did not come to Washington to raise the electricity rates by as much as $40 per month as this plan would do."
"Prosperity is necessarily the first theme of a political campaign."
"Democracy is not perfect. It is an imperfection that the majority choose to support."
Explore more quotes by Frank Luntz
"There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties."
"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."
"Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down."
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."
"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."
"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."
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