"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."

Communication, Example, Republicans

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"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."

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"Words can express true feelings, true emotions and wisdom. It is up to you to use them wisely... Choose your words carefully and express the peacefully!"

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"A word to the wise is infuriating."

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Explore more quotes by Frank Luntz

"How I say it has as much of an impact on what people think of me as what I say."

People,

"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."

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"My job as a pollster is to understand what really matters."

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"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."

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"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."

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"Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down."

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"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."

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"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."

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"People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed."

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