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"People always want something more than immediate joy or that deeper sense called happiness. This is one of the secrets by which we shape the fulfillment of our designs. The something more assumes amplified power with people who cannot give it a name or who (most often the case) do not even suspect its existence. Most people only react unconsciously to such hidden forces. Thus, we have only to call a calculated something more into existence, define it and give it shape, then people will follow."
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"From the moment I met you, your personality had the most extraordinary influence over me. I was dominated, soul brain and power."

"Promoting what you don't like, invites more of it to your doorstep. Beat the right drum."

"Good tells us that our agenda is the agenda of the person next to us."

"Your relevance in an environment may be determined by your acts there."

"A bad media creates a bad world and a good media makes the world good. The day all forms of media will stop functioning, we shall get a good understanding of the real meaning, value and impact of the media."

"In a roundabout way, Boba Fett created Pearl Jam."

"People leave imprints on our lives, shaping who we become in much the same way that a symbol is pressed into the page of a book to tell you who it comes from. Dogs, however, leave paw prints on our lives and our souls, which are as unique as fingerprints in every way."

"If someone talks bad about us, we feel bad. If someone talks good about us we feel good. The question is ,Have we given our remote to others for the way we feel?Live your life in your way!!!!!!!!!!!!!!"
Explore more quotes by Frank Herbert

"What you of the CHOAM directorate seem unable to understand is that you seldom find real loyalties in commerce ... Men must want to do things of their own innermost drives. People, not commercial organisations or chains of command, are what make great civilizations work, every civilization depends upon the quality of the individuals it produces. If you overorganize humans, over-legalize them, suppress their urge to greatness - they cannot work and their civilization collapses."

"Governments always commit their entire populations when the demands grow heavy enough. By their passive acceptance, these populations become accessories to whatever is done in their name."

"But oh, the perils of leadership in a species so anxious to be told what to do. How little they knew of what they created by their demands. Leaders made mistakes. And those mistakes, amplified by the numbers who followed without questioning, moved inevitably toward great disasters."

"Move slowly and the day of your revenge will come," Tuek said. "Speed is a device of Shaitan. Cool your sorrow"we've the diversions for it; three things there are that ease the heart"water, green grass, and the beauty of woman."

"I don't speak, I operate a machine called language. It creaks and groans, but is mine own."

"The flesh surrenders itself. Eternity takes back its own. Our bodies stirred these waters briefly, danced with a certain intoxication before the love of life and self, dealt with a few strange ideas, then submitted to the instruments of Time. What can we say of this? I occurred. I am not...yet, I occurred."

"We can say that Muad'Dib learned rapidly because his first training was in how to learn. And the first lesson of all was the basic trust that he could learn."
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