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"If you seek small things to do, and do them well, great things will seek you, and demand to be performed."
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"When you are aspiring to the highest place, it is honorable to reach the second or even the third rank."

"But why diminish your soul being run-of-the-mill at something? Mediocrity: now there is ugliness for you. Mediocrity's a hairball coughed up on the Persian carpet of Creation."

"We hire people who want to make the best things in the world."

"Those who believe in quality produce quality goods."

"If you seek small things to do, and do them well, great things will seek you, and demand to be performed."

"Perfection is pure action that comes with zeal to excel."

"Let your first enemy be mediocrity; it has no role to play, no word to say and no action to display in your life. Never love to swim in shallow waters; they breed nothing than fearful reptiles of failure!"

"Excellence is not an event but a habit."

"Passion is never enough neither is skill."
Explore more quotes by Idries Shah


"Rumi himself once said that counterfeit gold is only to be found because there is such a thing as real gold to be copied."


"One of the tragedies of modern times is that people have come to believe that something said by someone in the past, perhaps for illustrative or provocation purposes, actually represents that person's beliefs at the time."


"From a personal experience and the examination of literature, I feel that we cannot take for granted that a dialogue, without information and perhaps without understanding, is possible between any individuals or groups on all levels. So the prerequisite is information."


"He who knows himself, knows his Lord' means, among other things, that self-deception prevents knowledge."
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