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Michael Schudson

"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."

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"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."

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Akiroq Brost

"You create your world with your thoughts."

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Akiroq Brost

"But the power of instruction is seldom of much efficacy, except in those happy dispositions where it is almost superfluous."

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Akiroq Brost

"Self-courage, Self-confidence, Self-will!"

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Akiroq Brost

"Only when the lion is out of sight can you raise your fist at him."

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Akiroq Brost

"You will know who the enemy is intimidated by because they're the ones he targets and keeps beating down."

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Akiroq Brost

"I look forward to a great future for America - a future in which our country will match its military strength with our moral restraint, its wealth with our wisdom, its power with our purpose."

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Akiroq Brost

"If human equality is to be for ever averted - if the High, as we have called them, are to keep their places permanently - then the prevailing mental condition must be controlled insanity."

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Akiroq Brost

"We must conquer the fear to avoid losing the battle."

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Michael Schudson
"Buy me and you will overcome the anxieties I have just reminded you of."
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Michael Schudson
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
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Michael Schudson
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
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Michael Schudson
"Sales may lead to advertising as much as advertising leads to sales."
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Michael Schudson
"If advertising is not an official or state art, it is nonetheless clearly art."
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Michael Schudson
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
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Michael Schudson
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
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Michael Schudson
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
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Michael Schudson
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
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Michael Schudson
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
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