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"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
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Exlpore more Power quotes
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"Our real power in life comes from our true thinking!"
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"Sometimes the best lighting of all is a power failure."
"The House of Lords, an illusion to which I have never been able to subscribe - responsibility without power, the prerogative of the eunuch throughout the ages."
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Explore more quotes by Michael Schudson
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
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