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"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."
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Exlpore more Power quotes
"If all mankind minus one were of one opinion, mankind would be no more justified in silencing that one person than he, if he had the power, would be justified in silencing mankind."
"Power of generalizing gives men so much the superiority in mistake over the dumb animals."
"More powerful than the mighty armies is an idea whose time has come."
"Film provides an opportunity to marry the power of ideas with the power of images."
Explore more quotes by Michael Schudson
"It is very likely that many firms spend more on advertising than, for their own best interests, they should."
"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."
"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."
"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
"Most criticism of advertising is written in ignorance of what actually happens inside these agencies."
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
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