"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."

Power, Values, Obvious, Repetition

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"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."

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Explore more quotes by Michael Schudson

"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."

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"Buy me and you will overcome the anxieties I have just reminded you of."

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"If advertising is not an official or state art, it is nonetheless clearly art."

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"Sales may lead to advertising as much as advertising leads to sales."

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"It is very likely that many firms spend more on advertising than, for their own best interests, they should."

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"The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values."

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"If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly."

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"Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public."

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"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term."

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