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"Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart."
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"Employers are at their happiest on Mondays. Employees are at their happiest on Fridays."

"Back then, work revolved around life. Today, life revolves around work."

"Love by the sweat of thy brow.Not through whispered words of hollow sound or lofty dreams ne'er substance bound that more than oft do run aground. Nay, love with mighty, blistered hands that turn the soil and carve the land. A bearer of toil and golden band. Be strong! A founder of the feast! Protective knight who slays the beast! For promises and vows aloud are naught but wispy veneer shroud like cobwebs, frail, the airy words and wooing fail. So work, my darling. Toil as proof. Thy loyal heart be drained of youth and yet beat on, incessant sound. Both feet take root within the ground, and service be thy kingly crown.Love by the sweat of thy brow."

"Your life content reduces with employment."

"A specialist's mind is a slave to his specialization."
Explore more quotes by Frank Luntz

"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."

"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that."

"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."

"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."

"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."

"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."

"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."

"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."
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