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"A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion."
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"Society has a herd psychology, so until we have more good shepherds we are lost."

"The world is "sick" with loneliness in spite of multitudes of people living in it."

"Take responsibility for the city."

"Measures must always in a progressive society be held superior to men, who are after all imperfect instruments, working for their fulfilment."

"When I had a look at the lights of Broadway by night, I said to my American friends : "What a glorious garden of wonders this would be, to any who was lucky enough to be unable to read."
Explore more quotes by Marshall McLuhan

"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."

"American youth attributes much more importance to arriving at driver's license age than at voting age."

"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"

"The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds."

"Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it."

"Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort."

"The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf."
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