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"A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion."
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"Your water is in the bottles, and my water is in the bucket, but we are brothers? I am collecting garbage, and you are in the bed, but we are sisters? My fingers are broken, and your hands are so soft, but we are family? Your God is like an angel, and my God is like an evil, but we are equal? My stomach is empty, and your stomach is so big, but we are humans?"
"PLEASE and THANK YOU...two polite phrases which are slowly disappearing from our vocabulary."
"We...advance toward a state of society in which not only each man but every impulse in each man claims carte blanche."
"People are very busy; they are so busy that when they walk in the crowds they see no one, no one but themselves; they hear no voice, no voice but their own voice!"
"In a materialistic society, the dead body of a rich man's dog is regarded as a corpse; that of a poor man, a carcass."
"There is one other reason for dressing well, namely that dogs respect it, and will not attack you in good clothes."
Explore more quotes by Marshall McLuhan
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam."
"Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it."
"Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be."
"As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes."
"Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression."
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