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"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
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"Treacherous people do not last only memories of their treason last.So will it last with emotions mixed, of love and hate for treacherous ones."
"Marriage is one sweet way in which one can taste heaven on earth. Similarly, I can also become hell on earth."
"Now is the time when you see people which you know... but they start ignoring you... and how do you deal with that?"
"... Good gracious, Jerry, you'll probably have to marry the girl.'Joanna was half serious, half laughing.It was at that moment that I made a very important discovery.'Damn it all,' I said. 'I don't mind if I do. In fact - I should like it.'A very funny expression came over Joanna's face. She got up and said dryly, as she went toward the door, 'Yes, I've known that for some time...'She left me standing, glass in hand, aghast at my new discovery."
"I wasn't in love with her. And she didn't love me. For me the question of love was irrelevant. What I sought was the sense of being tossed about by some raging, savage force, in the midst of which lay something absolutely crucial. I had no idea what that was. But I wanted to thrust my hand right inside her body and touch it, whatever it was."
"There is a right way and a wrong way to make contact with God."
"Stand together yet not too near together:For the pillars of the temples stand apart,And the oak tree and the cypress grow not in each others shadow."
"He wasn't the type for displays of affection, either verbal or not. He was disgusted by couples that made out in the hallways between classes, and got annoyed at even the slightest sappy moments in movies. But I knew he cared about me: he just conveyed it more subtly, as concise with expressing this emotion as he was with everything else. It was in the way he'd put his hand on the small of my back, for instance, or how he'd smile at me when I said something that surprised him. Once I might have wanted more, but I'd come around to his way of thinking in the time we'd been together. And we were together, all the time. So he didn't have to prove how he felt about me. Like so much else, I should just know."
"Why?Why?Do you follow me and then unfollow me?Do you add me as a friend and then delete me?"
"He had never thought the question over clearly, but vaguely imagined that his wife had long suspected him of being unfaithful to her and was looking the other way. It even seemed to him that she, a worn-out, aged, no longer beautiful woman, not remarkable for anything, simple, merely a kind mother of a family, ought in all fairness to be indulgent. It turned out to be quite the opposite."
Explore more quotes by Leo Burnett
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
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