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Leo Burnett

"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."

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"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."

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Asa Don Brown

"A woman dictates before marriage in order that she may have an appetite for submission afterwards."

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"We are all connected in spirit, in love and in faith."

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"Parent greatest gift to their children is their bond of love."

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Asa Don Brown

"It was too perfect to last,' so I am tempted to say of our marriage. But it can be meant in two ways. It may be grimly pessimistic - as if God no sooner saw two of His creatures happy than He stopped it ('None of that here!'). As if He were like the Hostess at the sherry-party who separates two guests the moment they show signs of having got into a real conversation. But it could also mean 'This had reached its proper perfection. This had become what it had in it to be. Therefore of course it would not be prolonged.' As if God said, 'Good; you have mastered that exercise. I am very pleased with it. And now you are ready to go on to the next."

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Asa Don Brown

"Those who don't care about the positive side of you, are too dangerous to have on your side."

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Asa Don Brown

"They said, "You'll never find someone like me again!" I thanked them for wishing me well."

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Asa Don Brown

"In some cases, it is the woman's stomach-not her heart-that has left her man for another."

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Asa Don Brown

"Try not to be the kind of friend who only makes friends when in desperate need of financial help."

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Asa Don Brown

"The key to every human heart is love."

Explore more quotes by Leo Burnett

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Leo Burnett
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
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Leo Burnett
"What helps people, helps business."
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Leo Burnett
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
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Leo Burnett
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
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Leo Burnett
"Too many ads that try not to go over the reader's head end up beneath his notice."
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Leo Burnett
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
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Leo Burnett
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
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Leo Burnett
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
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Leo Burnett
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
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Leo Burnett
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
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