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"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
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Exlpore more Relationship quotes
"Lovers look in the pants, they look in the eyes."
"Polygamy is about sex, whereas monogamy is about love."
"She had accepted him as he was and had spared him a great deal of loneliness. He had been unfair: while his imagination and vanity had given her too much importance, his pride had given her too little. He discovered the cruel paradox by which we always deceive ourselves twice about the people we love - first to their advantage, then to their disadvantage."
"You love her for a life time and still you are a stranger."
"A man, who needs you, will not come to visit you in the middle of the night. If he is there, definitely wants to stop you from being helpful."
"Acquaintance. A person whom we know well enough to borrow from, but not well enough to lend to."
"Your Temporary Santa, "He says presents aren't important, but I think they are- not because of how much they cost, but for the opportunity they provide to say 'I understand you."
"A woman does not marry with a man for his wealth, unless he is too rich and a man does not marry with a girl for her beauty, unless she is too beautiful."
"Your relationship with God has to be alive: Learn to be His child."
"Just like that. From a hundred miles an hour to asleep in a nanosecond. I wanted so badly to lie down next to her on the couch, to wrap my arms around her and sleep. Not f*ck, like in those movies. Not even have sex. Just sleep together, in the most innocent sense of the phrase. But I lacked the courage and she had a boyfriend and I was gawky and she was gorgeous and I was hopelessly boring and she was endlessly fascinating. So I walked back to my room and collapsed on the bottom bunk, thinking that if people were rain, I was drizzle and she was a hurricane."
Explore more quotes by Leo Burnett
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
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