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"Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam."
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"The fleet sailed to its war base in the North Sea, headed not so much for some rendezvous with glory as for rendezvous with discretion."
"So far war has been the only force that can discipline a whole community and until an equivalent discipline is organized I believe that war must have its way."
"In the matter of war, ask this question to yourself and to your own fellow country men: Have you ever seen any politician in your country without legs, without arms, without eyes after war? No! You can't see such a thing because honourless politicians always stay in the safe ports while they send others to the zone of death!"
"War is so unjust and ugly that all who wage it must try to stifle the voice of conscience within themselves."
"War on the other hand is such a terrible thing, that no man, especially a Christian man, has the right to assume the responsibility of starting it."
"A woman protested saying, "Of course it was a righteous war. My son fell in it."."
"In war, when a commander becomes so bereft of reason and perspective that he fails to understand the dependence of arms on Divine guidance, he no longer deserves victory."
"In war there is no prize for runner-up."
"And when he got through I felt for the first time that there had really been a war and that the man I was listening had been in it and that despite his bravery the war had made him a coward and that if he did any more killing it would be wide-awake and in cold blood, and nobody would have the guts to send him to the electric chair because he had performed his duty toward his fellow men, which was to deny his own sacred instincts and so everything was just and fair because one crime washes away the other in the name of God, country and humanity, peace be with you all."
Explore more quotes by Marshall McLuhan
"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."
"American youth attributes much more importance to arriving at driver's license age than at voting age."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."
"Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression."
"Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior."
"Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think."
"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication."
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