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"Writing good ads is easy when you have something to say."
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"It just happens to be the way that I'm made. I have to write things down to feel I fully comprehend them."

"There are days when writing is within my power and a story unfolds along a course I've already chosen. And then there are days when the words breathe on their own and take me by the hand, leading me along unfathomed paths. Either way, the end result is this author's fairytale."

"A writer's primary goal is to make sense. The bookstore's is to make cents."

"What makes a writer a prophet is his ability to speak truth..."

"The eloquence of the pen is just as sharp as the point of a sword."
Explore more quotes by Roy H. Williams

"Contrary to popular belief, Americans don't hate advertising."

"The first step in exceeding your customer's expectations is to know those expectations."

"You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either."

"Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser."

"Words are mere shadows cast by ideas. But the ideas they represent are real."

"The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag."
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