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"Writing good ads is easy when you have something to say."
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"Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists."
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Personal Development
"For a writer it's a genuinely interesting and hopefully profitable era that makes a variety of books available to a variety of readers, extending both what's available and who gets to read it."
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Personal Development
"Historical fiction of course is particularly research-heavy. The details of everyday life are there to trip you up. Things that we take for granted, indeed, hardly think about, can lead to tremendous mistakes."
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Personal Development
"I have no problem in moving a date one way or another or coming up with a subplot that gets my characters in (or out) of a fix more rambunctiously than the extant records show."
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Personal Development
"Give a critic an inch, he'll write a play."
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Personal Development
"My words in her mind: cold polished stones sinking through a quagmire."
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Personal Development
"Scotland consistently produces world-class writers."
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Personal Development
"If a reporter doesn't like the person he's writing about, it shows up in his article."
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Personal Development
"People keep asking me ...How to instantly become a better writer? It's simple: Use "power words" and see for yourself."
Author Name
Personal Development
"A writer writesregardless...even though...notwithstanding...despite...at any rate...anyhow...nevertheless...in the face of...undeterred by...heedless of...and because.The true writer simply continues to write."
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"Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser."
Truth
"Writing good ads is easy when you have something to say."
Writing
"In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music."
Music
"The first step in exceeding your customer's expectations is to know those expectations."
Customer
"A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known."
Body
"A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether."
Mistake
"A visual image in the hand of an artist is merely a tool to trigger a mental image."
Art
"It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them."
Society
"The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag."
Difference
"What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three."
Marketing
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