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"Writing good ads is easy when you have something to say."
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"A writer's primary goal is to make sense. The bookstore's is to make cents."

"Remember Stephen King's First Rule of Writers and Agents, learned by bitter personal experience: You don't need one until you're making enough for someone to steal ... and if you're making that much, you'll be able to take your pick of good agents."

"Write out of love. Your piece will finish itself."

"At the inauguration of each sentence, the writer commences with an optimistic sense of curiosity. Similar to an inquisitive explorer, a writer begins each thoughtful decree with an appreciative sense of the unknown and ends with a reverent regard for the unanswerable. Repeating this instigating act of discovery by placing a combination of sentences down on paper creates a unique verdict. The writer's compilation of pronouncements expresses their interpretation of life. Replicating this creative endeavor in the futile effort to say it all imitates the revolving mystery of life where physical reality and mysterious forces of nature operate upon humankind."

"One of the really bad things you can do to your writing is to dress up the vocabulary, looking for long words because you're maybe a little bit ashamed of your short ones. This is like dressing up a household pet in evening clothes. The pet is embarrassed and the person who committed this act of premeditated cuteness should be even more embarrassed."

"E.L. Doctorow said once said that 'Writing a novel is like driving a car at night. You can see only as far as your headlights, but you can make the whole trip that way.' You don't have to see where you're going, you don't have to see your destination or everything you will pass along the way. You just have to see two or three feet ahead of you. This is right up there with the best advice on writing, or life, I have ever heard."
Explore more quotes by Roy H. Williams

"Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school."

"Contrary to popular belief, Americans don't hate advertising."

"Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser."

"Words are mere shadows cast by ideas. But the ideas they represent are real."
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