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"The profession of book writing makes horse racing seem like a solid, stable business."
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"Project your "brand to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable-or not."

"They call it "business" because it does not become successful by a person's "idleness". Go get busy if you want to do business; but be busy for the right reasons!"

"Millions of business people are each constantly forced to choose between their desire to not be a bad person and their desire to be a good business person, that is to say, to make as much money as they possibly can by maximizing their revenue while minimizing the cost of producing whatever it is that they sell."

"There are more temptations in business than in any other sphere of the society."

"Feedbacks are means for brands to look back."

"Go to your business, pleasure, whilst I go to my pleasure, business."
Explore more quotes by John Steinbeck

"Time interval is a strange and contradictory matter in the mind. It would be reasonable to suppose that a routine time or an eventless time would seem interminable. It should be so, but it is not. It is the dull eventless times that have no duration whatever. A time splashed with interest, wounded with tragedy, crevassed with joy - that's the time that seems long in the memory. And this is right when you think about it. Eventlessness has no posts to drape duration on. From nothing to nothing is no time at all."

"Casy said solemnly, "This here ol' man jus' lived a life an' just died out of it. I don't know whether he was good or bad, but that don't matter much. He was alive, an' that's what matters. An' now his dead, an' that don't matter..."

"But think of the glory of the choice! That makes a man a man. A cat has no choice, a bee must make honey. There's no godliness there."

"...many a trip continues long after movement in time and space have ceased. I remember a man in Salinas who in his middle years traveled to Honolulu and back, and that journey continued for the rest of his life. We could watch him in his rocking chair on his front porch, his eyes squinted, half-closed, endlessly traveling to Honolulu."

"Unless a reviewer has the courage to give you unqualified praise, I say ignore the bastard."

"We gather our arms full of guilt as though it were precious stuff. It must be that we want it that way."

"Lanser had been in Belgium and France twenty years before and he tried not to think what he knew-that war is treachery and hatred, the muddling of incompetent generals, the torture and killing and sickness and tiredness, until at last it is over and nothing has changed except for new weariness and new hatreds."

"I hold that a writer who does not passionately believe in the perfectibility of man has no dedication nor any membership in literature."
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