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"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
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"We are all capable of being great dreamers."
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Personal Development
"We are all capable!"
Author Name
Personal Development
"Talent can be a nice thing to have sometimes. You look good, attract attention, and if you're lucky, you make some money. Women flock to you. In that sense, having talent's preferable to having none. But talent only functions when it's supported by a tough, unyielding physical and mental focus. All it takes is one screw in your brain to come loose and fall off, or some connection in your body to break down, and your concentration vanishes, like the dew at dawn. If talent's the foundation you rely on, and yet it's so unreliable that you have no idea what's going to happen to it the next minute, what meaning does it have?"
Author Name
Personal Development
"We are capable of great works through the mighty power of the Holy Spirit."
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Personal Development
"So South Korean ability is very much limited to handle North Korean, you know, difficulties. So we don't want to see an immediate collapse of the North Korea regime."
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Personal Development
"The will is commendable though the ability may be wanting."
Author Name
Personal Development
"You have divine abilities for a great mission."
Author Name
Personal Development
"Between natural ability and education choose natural ability, as it will keep you happy and will fetch you the glory sooner."
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Personal Development
"Vitality shows in not only the ability to persist but the ability to start over."
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Personal Development
"Martyrdom is the only way a man can become famous without ability."
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Personal Development
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"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
Ability
"Advertising moves people toward goods; merchandising moves goods toward people."
People
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
Purpose
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
Memory
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
Creativity
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Reading
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
Time
"If you have a good selling idea, your secretary can write your ad for you."
Creativity
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
Talent
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
Advertising
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