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"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
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Exlpore more Ability quotes
"If I drive myself to the brink of my ability, then I don't get stale or bored."
"Talent can be a nice thing to have sometimes. You look good, attract attention, and if you're lucky, you make some money. Women flock to you. In that sense, having talent's preferable to having none. But talent only functions when it's supported by a tough, unyielding physical and mental focus. All it takes is one screw in your brain to come loose and fall off, or some connection in your body to break down, and your concentration vanishes, like the dew at dawn. If talent's the foundation you rely on, and yet it's so unreliable that you have no idea what's going to happen to it the next minute, what meaning does it have?"
"A book comes and says, "Write me." My job is to try to serve it to the best of my ability, which is never good enough, but all I can do is listen to it, do what it tells me and collaborate."
Explore more quotes by Morris Hite
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
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