"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Ability, Marketing, Sound

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"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Exlpore more Ability quotes

"It takes nearly as much ability to know how to profit by good advice as to know how to act for one's self."

Francois de La Rochefoucauld, French Writer

Ability, Act, Advice, Profit

"Here is my principle: Taxes shall be levied according to ability to pay. That is the only American principle."

Franklin D. Roosevelt, American President

Ability, Taxes

"If you're going to play hockey now, you have to be able to play. If you have the ability to fight and play, you're an unbelievable commodity. But if you can only fight, there might be six of those guys left in the league, and I can guarantee they're going fast."

Brett Hull, American Athlete

Ability, Fight, Now, Play

"I really enjoy myself in Norway. Because I had started losing confidence in my ability of what I do. But sometimes, man, you just get tired of fighting and trying to prove yourself."

Ike Turner, American Musician

Ability, Confidence, Fighting, Losing

"Pluripotent cells have the ability to grow into any cell in the body."

Nathan Deal, American Politician

Ability, Body

"The ability to reduce everything to simple fundamental laws does not imply the ability to start from those laws and reconstruct the universe."

Philip Warren Anderson, American Scientist

Ability, Laws, Universe

"There must be such a thing as a child with average ability, but you can't find a parent who will admit that it is his child."

Thomas Bailey Aldrich, American Poet

Ability, Will

"The difference between a top-flight creative man and the hack is his ability to express powerful meanings indirectly."

Vance Packard, American Writer

Ability, Difference, Man

"The ability to speak is a short cut to distinction. It puts a man in the limelight, raises him head and shoulders above the crowd."

Lowell Thomas, American Journalist

Ability, Man

"I play piano and trumpet. I studied classical guitar."

Mike Figgis, English Director

Ability, Guitar, Play

Explore more quotes by Morris Hite

"If you have a good selling idea, your secretary can write your ad for you."

Creativity

"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."

Memory

"Advertising moves people toward goods; merchandising moves goods toward people."

People

"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Reading

"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."

Time

"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."

Talent

"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."

Creativity

"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."

Purpose

"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."

Advertising

"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Ability