"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Ability, Marketing, Sound

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"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Exlpore more Ability quotes

"It takes nearly as much ability to know how to profit by good advice as to know how to act for one's self."

Francois de La Rochefoucauld, French Writer

Ability, Act, Advice, Profit

"Here is my principle: Taxes shall be levied according to ability to pay. That is the only American principle."

Franklin D. Roosevelt, American President

Ability, Taxes

"Studies serve for delight, for ornaments, and for ability."

Francis Bacon, English Philosopher

Ability, Delight

"Vitality shows in not only the ability to persist but the ability to start over."

F. Scott Fitzgerald, American Author

Ability, Vitality

"I assure this committee that, if I am confirmed, I will be strictly independent of all political influences... essential to that institution's ability to function effectively and achieve its mandated objectives."

Ben Bernanke, American Economist

Ability, Committee, Objectives, Will

"I didn't have any problem bonding with Honey, but I was plagued with insecurities about my ability to bring up my baby."

Gail Porter, Scottish Celebrity

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"Woo means the ability to entice someone or something to get what you want. My first solo album was called: All the Woo of the Universe, which was titled by George Clinton."

Bernie Worrell, American Musician

Ability, First, Universe, Want

"Between natural ability and education choose natural ability, as it will keep you happy and will fetch you the glory sooner."

Amit Kalantri, Indian Author

Ability, Education, Natural, Glory

"Events often move faster than our ability to comprehend them."

Lee H. Hamilton, American Politician

Ability, Events

"Sophistication might be described as the ability to cope gracefully with a situation involving the presence of a formidable menace to one's poise and prestige (such as the butler, or the man under the bed - but never the husband)."

James Thurber, American Comedian

Ability, Bed, Man, Sophistication

Explore more quotes by Morris Hite

"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Reading

"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."

Memory

"Advertising moves people toward goods; merchandising moves goods toward people."

People

"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."

Advertising

"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."

Talent

"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."

Creativity

"If you have a good selling idea, your secretary can write your ad for you."

Creativity

"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."

Purpose

"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."

Time

"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Ability