"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Ability, Marketing, Sound

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"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Exlpore more Ability quotes

"Ability without honor is useless."

Marcus Tullius Cicero, Roman Statesman

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"The will is commendable though the ability may be wanting."

Ovid, Roman Poet

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"The abilities of man must fall short on one side or the other, like too scanty a blanket when you are abed. If you pull it upon your shoulders, your feet are left bare; if you thrust it down to your feet, your shoulders are uncovered."

Thomas Paine, English Writer

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"I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation."

Bo Bennett, American Businessman

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"Those who can't, try: those who can, don't have to."

Idries Shah, Indian Author

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"Martyrdom: The only way a man can become famous without ability."

George Bernard Shaw, Irish Dramatist

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"You are capable of great deeds."

Lailah Gifty Akita, Ghanaian Author

Ability, Self, Potential, Strength

"We are all capable of being great dreamers."

Lailah Gifty Akita, Ghanaian Author

Ability, Potential, Self, Ambition

"If I drive myself to the brink of my ability, then I don't get stale or bored."

Dean Koontz, American Author

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"What I do I do very well and what I don't do well I don't do at all."

Anonymous, Unknown Unknown

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Explore more quotes by Morris Hite

"If you have a good selling idea, your secretary can write your ad for you."

Creativity

"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."

Time

"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."

Talent

"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."

Advertising

"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."

Creativity

"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."

Memory

"Advertising moves people toward goods; merchandising moves goods toward people."

People

"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Reading

"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."

Purpose

"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Ability