"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Ability, Marketing, Sound

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"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Exlpore more Ability quotes

"Early on, it's good to develop the ability to write. Learning to write is a useful exercise, even if what you're writing about is not that relevant."

Walter Gilbert, American Scientist

Ability, Exercise, Learning, Writing

"If your education, talent and capacity can do nothing; your body can do lots of things."

M.F. Moonzajer, Afghan Author

Ability, Education, Talent, Body

"The video forum for me has been a source of great consternation because once you start projecting a look to a song, it robs the listener of their ability to adopt that song and make the lyric their own."

Sheryl Crow, American Musician

Ability, Song

"Those who can't, try: those who can, don't have to."

Idries Shah, Indian Author

Ability, Action, Effort, Success

"The largest challenge that we face, from my perspective, is the ability to continue moving forward so the agency will have a single mission: that is, to provide decent, safe, and affordable housing."

Alphonso Jackson, American Public Servant

Ability, Challenge, Perspective, Will

"You have to have something worth saying and then the ability to say it- writing's a double skill, really."

Iain Banks, Scottish Writer

Ability, Saying, Skill, Worth

"Ability without honor is useless."

Marcus Tullius Cicero, Roman Statesman

Ability, Honor

"A book comes and says, "Write me." My job is to try to serve it to the best of my ability, which is never good enough, but all I can do is listen to it, do what it tells me and collaborate."

Madeleine L'Engle, American Novelist

Ability, Job

"There is something that is much more scarce, something rarer than ability. It is the ability to recognize ability."

Robert Half, American Businessman

Ability,

"I play piano and trumpet. I studied classical guitar."

Mike Figgis, English Director

Ability, Guitar, Play

Explore more quotes by Morris Hite

"If you have a good selling idea, your secretary can write your ad for you."

Creativity

"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Reading

"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."

Memory

"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."

Talent

"Advertising moves people toward goods; merchandising moves goods toward people."

People

"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."

Purpose

"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."

Time

"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."

Creativity

"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."

Advertising

"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Ability