top of page
.png){kind=small}
"Unless a product becomes outmoded, a great campaign will not wear itself out."
Will,
Standard
Customized
Exlpore more Will quotes
"Look within. Within is the fountain of good, and it will ever bubble up, if thou wilt ever dig."
Will,
"Everything that happens happens as it should, and if you observe carefully, you will find this to be so."
Will,
"That is what we are supposed to do when we are at our best - make it all up - but make it up so truly that later it will happen that way."
Will,
"You all look like happy campers to me. Happy campers you are, happy campers you have been, and, as far as I am concerned, happy campers you will always be."
Will,
"Our will is always for our own good, but we do not always see what that is."
Explore more quotes by Rosser Reeves
"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."
bottom of page