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"Unless a product becomes outmoded, a great campaign will not wear itself out."
Will,
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"Who will observe the observers?"
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Personal Development
"I will never be below the title."
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Personal Development
"Scholars will argue with each other about everything."
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Personal Development
"I will not retire while I've still got my legs and my make-up box."
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Personal Development
"Where there is a will there is a lawsuit."
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Personal Development
"Whoever feels predestined to see and not to believe will find all believers too noisy and pushy: he guards against them."
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Personal Development
"Bear the Cross cheerfully and it will bear you."
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Personal Development
"The best author will be the one who is ashamed to become a writer."
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Personal Development
"We can choose to live under the ruler-ship of God or under the ruler-ship of the devil."
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Personal Development
"Florida will be gone altogether, the whole damned place, in not too long."
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Personal Development
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"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."
Saying
"Unless a product becomes outmoded, a great campaign will not wear itself out."
Will
"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."
Advertising
"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
Advertising
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