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"Our reputation is more important than the last hundred million dollars."
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"Unlike wealth, fame makes it easier for some men and more difficult for some to sleep around."

"Reputation is only a candle, of wavering and uncertain flame, and easily blown out, but it is the light by which the world looks for and finds merit."

"The company you keep determines how others view you. Identify with mediocrity and you will be labeled sub par. Collaborate with questionable people and your reputation becomes suspect. Guilt by association can end a career, hurt your business and cost you friends. Choose alliances wisely or you may be condemned for someone else's sins."

"I have much to say why my reputation should be rescued from the load of false accusation and calumny which has been heaped upon it."

"That incident ruined my reputation for 10 years. Get one Beatle drunk and look what happens!"

"Reputations rise and fall almost as regularly as the tides."

"I am very much aware that if I am getting good press at the moment I could just as easily be getting bad press. I cannot have the good and forget the bad. You have to accept it both ways."

"Cole Porter had a worldwide reputation as a sophisticate and hedonist."

"Like it or not, your life-what works well and what doesn't-is largely the result of the first impressions you have created along the way."
Explore more quotes by Rupert Murdoch


"I think a newspaper should be provocative, stir 'em up, but you can't do that on television. It's just not on."


"There is so much media now with the Internet and people, and so easy and so cheap to start a newspaper or start a magazine, there's just millions of voices and people want to be heard."


"I try to keep in touch with the details... I also look at the product daily. That doesn't mean you interfere, but it's important occasionally to show the ability to be involved. It shows you understand what's happening."


"Much of what passes for quality on British television is no more than a reflection of the narrow elite which controls it and has always thought that its tastes were synonymous with quality."


"You can't build a strong corporation with a lot of committees and a board that has to be consulted every turn. You have to be able to make decisions on your own."


"I'm a catalyst for change. You can't be an outsider and be successful over 30 years without leaving a certain amount of scar tissue around the place."


"In motivating people, you've got to engage their minds and their hearts. I motivate people, I hope, by example - and perhaps by excitement, by having productive ideas to make others feel involved."


"No one's going to be able to operate without a grounding in the basic sciences. Language would be helpful, although English is becoming increasingly international. And travel. You have to have a global attitude."
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