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"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."
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"The condition you're in at this moment is the product of your previous thoughts, to change your condition, change your thoughts."
Personal Development
"The worst enemy of life, freedom and the common decencies is total anarchy; their second worst enemy is total efficiency."
"To get matured, you must have an education in the School of Solitude!"
"Happiness is not defined by how much money you possess."
"If you want people to enter your world, you don't need to invite them; just keep your door open and keep your thoughts plain!"
Explore more quotes by David Ogilvy
"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
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