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"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."
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Exlpore more Life quotes
"The condition you're in at this moment is the product of your previous thoughts, to change your condition, change your thoughts."
Personal Development
"Instead of clinging to the only Lifeboat that can save, we have tossed overboard biblical truths in the name of [compromise], living on the edge of life, like the man who rides the parameter of a hurricane, daring it to sweep him away."
"There is always a path to our target, the problem is to discover it!"
"From a cleansed conscience emerges a changed life."
"Simple things have greater power than the complicated things!"
"If he did not speak his tale, it grew dank and musty, it shrank inside him, while with the telling the tale stayed fresh and virtuous."
"Abundance in life comes from generosity."
"To live in bliss, love everything, including people, unconditionally."
Explore more quotes by David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"I do not regard advertising as entertainment or an art form, but as a medium of information."
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
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