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Donald Norman

"If you think the products don't match what you want from a product, don't buy it."

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"If you think the products don't match what you want from a product, don't buy it."

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Amber Hurdle

"Only those who want everything done for them are bored."

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Amber Hurdle

"If you want to be loved, be lovable."

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Amber Hurdle

"I don't want any vegetables, thank you. I paid for the cow to eat them for me."

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Amber Hurdle

"It's not that I'm afraid to die. I just don't want to be there when it happens."

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Amber Hurdle

"They didn't want it good, they wanted it Wednesday."

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Amber Hurdle

"I want to stand as close to the edge as I can without going over. Out on the edge you see all the kinds of things you can't see from the center."

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Amber Hurdle

"You might not always get what you want, but you always get what you expect."

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Amber Hurdle

"When they are alone they want to be with others, and when they are with others they want to be alone. After all, human beings are like that."

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Amber Hurdle

"Anything you really want, you can attain, if you really go after it."

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Amber Hurdle

"And then she finally said yes. And we have been married, I want you to know, for 51 years."

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Donald Norman
"I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in."
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Donald Norman
"So what does a good teacher do? Create tension - but just the right amount."
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Donald Norman
"Knowing how people will use something is essential."
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Donald Norman
"A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?"
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Donald Norman
"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."
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Donald Norman
"Scientists are always skeptics."
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Donald Norman
"To me, error analysis is the sweet spot for improvement."
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Donald Norman
"Readers always seem to think that the author has some control over the design of their books."
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Donald Norman
"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."
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Donald Norman
"Our information lives will be better served when we are free to get to our information from wherever we are, with any device available."
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