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"If you think the products don't match what you want from a product, don't buy it."
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"But usually I begin things through a drawing, so a lot of things are worked out in the drawing. But even then, I still allow for and want to make changes."
Want,
"I was number one in the ratings four times last year and twice this season. What could be more damn equal than that? If they get any more equal, I don't want it."
Want,
"When they are alone they want to be with others, and when they are with others they want to be alone. After all, human beings are like that."
Want,
"I want to be a big, fleshy voluptuous woman with curves. I want a big bum, but I don't have one."
Explore more quotes by Donald Norman
"Our information lives will be better served when we are free to get to our information from wherever we are, with any device available."
"I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function."
"Readers always seem to think that the author has some control over the design of their books."
"AS for all those mistakes I make - they are on purpose - to teach you how to deal with them."
"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."
"Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done."
"I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in."
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