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Donald Norman

"If you think the products don't match what you want from a product, don't buy it."

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"If you think the products don't match what you want from a product, don't buy it."

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"You want the audience to be uncomfortable."

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"I feel that if I said anything about John, I would have to sit here for five days and say it all. Or I don't want to say anything."

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"With yourself, I think you have to decide the kind of person that you really want to be, and for me, it's just a sweet girl."

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"If you want to be happy, be."

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"And I want to say anything is possible. Comma. You know."

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"When you focus on want, you become an endless cycle of wants."

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"There, in the chords and melodies, is everything I want to say. The words just jolly it along. It's always been my way of expressing what for me is inexpressible by any other means."

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"Only those who want everything done for them are bored."

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Assegid Habtewold

"I didn't really want to be a comedian."

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Assegid Habtewold

"I've gotten to a point where I don't want lyrics to mean anything."

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Donald Norman
"Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that."
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Donald Norman
"Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done."
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Donald Norman
"A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?"
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Donald Norman
"And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree."
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Donald Norman
"We expert teachers know that motivation and emotional impact are what matter."
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Donald Norman
"I prefer design by experts - by people who know what they are doing."
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Donald Norman
"Everyday people are not very good designers."
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Donald Norman
"So what does a good teacher do? Create tension - but just the right amount."
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Donald Norman
"Readers always seem to think that the author has some control over the design of their books."
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Donald Norman
"I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function."
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