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Donald Norman

"If you think the products don't match what you want from a product, don't buy it."

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"If you think the products don't match what you want from a product, don't buy it."

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Donna Grant

"When you focus on want, you become an endless cycle of wants."

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Donna Grant

"Only those who want everything done for them are bored."

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Donna Grant

"Don't say "the White House wants." Buildings can't want."

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Donna Grant

"I don't want any vegetables, thank you. I paid for the cow to eat them for me."

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Donna Grant

"I want to stand as close to the edge as I can without going over. Out on the edge you see all the kinds of things you can't see from the center."

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Donna Grant

"Far more crucial than what we know or do not know is what we do not want to know."

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Donna Grant

"What you do not want done to yourself, do not do to others."

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Donna Grant

"Tyrants seldom want pretexts."

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Donna Grant

"You don't write because you want to say something, you write because you have something to say."

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Donna Grant

"It's not that I'm afraid to die. I just don't want to be there when it happens."

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Donald Norman
"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."

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"You won't catch me giving clear lectures."

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"The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome."

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"User-centered design means working with your users all throughout the project."

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"Scientists are always skeptics."

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"I believe that robots should only have faces if they truly need them."

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Donald Norman
"We expert teachers know that motivation and emotional impact are what matter."

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Donald Norman
"Market segmentation s a natural result of the vast differences among people."

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"Our information lives will be better served when we are free to get to our information from wherever we are, with any device available."

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Donald Norman
"To me, error analysis is the sweet spot for improvement."

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