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"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
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"Those who believe in quality produce quality goods."
"Perfection is pure action that comes with zeal to excel."
"Everybody is standing, but you must stand out.Everybody is breaking grounds; but you must breakthrough!Everybody scratching it; but you must scratch it hard!Everybody is going, but you must keep going extra miles!Dare to be exceptionally excellent and why not?"
"Those who distinguish themselves in what they do and become disinct always score distinction. Don't follow the crowd. Distinguish yourself with a special commitment and you will excel."
"As Aristotle said, 'Excellence is a habit.' I would say furthermore that excellence is made constant through the feeling that comes right after one has completed a work which he himself finds undeniably awe-inspiring. He only wants to relax until he's ready to renew such a feeling all over again because to him, all else has become absolutely trivial."
"Comfort is a stance of avoidance rather than the pursuit of excellence."
"Each person you admire is simply a reminder of your own latent excellence, your own unacknowledged beauty."
"There is an infinite difference between a little wrong and just right, between fairly good and the best, between mediocrity and superiority."
"Become so good they can't ingore you, and you are on the path to success. Become so good they can't stand you, and you are on the path to greatness."
"He loved the sea for deep-seated reasons: the hardworking artist's need for repose, the desire to take shelter from the demanding diversity of phenomena in the bosom of boundless simplicity, a propensity-proscribed and diametrically opposed to his mission in life and for that very reason seductive-a propensity for the unarticulated, the immoderate, the eternal, for nothingness. To repose in perfection is the desire of all those who strive for excellence, and is not nothingness a form of perfection?"
Explore more quotes by David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
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