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"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
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"Remember, each of us needs to be the best in our field."
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Personal Development
"The only way when your thirst for excellence is satisfied is when you take up the challenge to do a little more every day than you have already been doing every day!"
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Personal Development
"A servant who serves excellently from his whole heart with due courage and humility is never a servant, but a master of his work!"
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Personal Development
"Those who believe in quality produce quality goods."
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Personal Development
"Be excellent in your own terms."
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Personal Development
"Art needs no victory because it is already the victory of the meticulous mind!"
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Personal Development
"But why diminish your soul being run-of-the-mill at something? Mediocrity: now there is ugliness for you. Mediocrity's a hairball coughed up on the Persian carpet of Creation."
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Personal Development
"By doing ordinary actions efficiently you will become the best among ordinary, but you will not be an extraordinary."
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Personal Development
"Excellence doesn't come by obeying doctrines. Excellence comes through recognizing the flaws in the prevailing doctrines of the society and throwing them away if necessary in the path of progress."
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Personal Development
"In the land where excellence is commended, not envied, where weakness is aided, not mocked, there is no question as to how its inhabitants are all superhuman."
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Personal Development
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"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Creativity
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
Criticism
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
People
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Advertising
"Ninety-nine percent of advertising doesn't sell much of anything."
Advertising
"The more informative your advertising, the more persuasive it will be."
Advertising
"Advertising is only evil when it advertises evil things."
Advertising
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
Advertising
"What you say in advertising is more important than how you say it."
Advertising
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