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"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
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"Always be excellent and you'll rise above the rest."

"Remember, each of us needs to be the best in our field."

"Everybody is standing, but you must stand out.Everybody is breaking grounds; but you must breakthrough!Everybody scratching it; but you must scratch it hard!Everybody is going, but you must keep going extra miles!Dare to be exceptionally excellent and why not?"

"Excellence doesn't come by obeying doctrines. Excellence comes through recognizing the flaws in the prevailing doctrines of the society and throwing them away if necessary in the path of progress."

"Become so good they can't ingore you, and you are on the path to success. Become so good they can't stand you, and you are on the path to greatness."

"Excellence is not an event but a habit."

"What does easy or hard have to do with anything? Excellence is your standard."

"As Aristotle said, 'Excellence is a habit.' I would say furthermore that excellence is made constant through the feeling that comes right after one has completed a work which he himself finds undeniably awe-inspiring. He only wants to relax until he's ready to renew such a feeling all over again because to him, all else has become absolutely trivial."

"Those who believe in quality produce quality goods."
Explore more quotes by David Ogilvy

"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."

"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."

"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."

"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."

"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."

"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."

"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
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