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"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
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Exlpore more Excellence quotes
"Excellence is a habit acquired by continuous improvement on the little things you do with a firm belief that it's going to be better than before!"
"There is an infinite difference between a little wrong and just right, between fairly good and the best, between mediocrity and superiority."
"Don't embrace mediocrity, its main charm is to make you fall in love with failure. Speed off - Excellence awaits you at the end of your journey!"
"Whoever I am, or whatever I am doing, some kind of excellence is within my reach."
"Negotiation is permissible for mediocrity not for excellence."
"I mentioned the non-competitive spirit explicitly, because these days, excellence is a fashionable concept. But excellence is a competitive notion, and that is not what we are heading for: we are heading for perfection."
"Aim at perfection in everything, though in most things it is unattainable. However, they who aim at it, and persevere, will come much nearer to it than those whose laziness and despondency make them give it up as unattainable."
Explore more quotes by David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
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