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"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
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Exlpore more Excellence quotes
"An excellence mind pursues perfecting, not perfection."
"There is an infinite difference between a little wrong and just right, between fairly good and the best, between mediocrity and superiority."
"What we do is look for high standards of excellence in the arts."
"Each man is capable of doing one thing well. If he attempts several he will fail to achieve distinction in any."
"Remember, each of us needs to be the best in our field."
"As Aristotle said, 'Excellence is a habit.' I would say furthermore that excellence is made constant through the feeling that comes right after one has completed a work which he himself finds undeniably awe-inspiring. He only wants to relax until he's ready to renew such a feeling all over again because to him, all else has become absolutely trivial."
"Let your first enemy be mediocrity; it has no role to play, no word to say and no action to display in your life. Never love to swim in shallow waters; they breed nothing than fearful reptiles of failure!"
"You've just got to focus on excellence and try not to be distracted by the news and the rumors and the absurdities of the stories that were coming out."
"Perfection is pure action that comes with zeal to excel."
"Excellence is a process that should occupy all our days."
Explore more quotes by David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
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