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Frank Luntz

"How I say it has as much of an impact on what people think of me as what I say."

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"How I say it has as much of an impact on what people think of me as what I say."

Explore more quotes by Frank Luntz

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Frank Luntz
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
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Frank Luntz
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
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Frank Luntz
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
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Frank Luntz
"How I say it has as much of an impact on what people think of me as what I say."
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Frank Luntz
"I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history."
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Frank Luntz
"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."
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Frank Luntz
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
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Frank Luntz
"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."
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Frank Luntz
"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."
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Frank Luntz
"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."

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"The people who are absent are the ideal; those who are present seem to be quite commonplace."

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"Often people display a curious respect for a man drunk, rather like the respect of simple races for the insane... There is something awe-inspiring in one who has lost all inhibitions."

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"The last resort of kings, the cannonball. The last resort of the people, the paving stone."

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"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."

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"Other people's beliefs may be myths, but not mine."

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"There are bad people who would be less dangerous if they were quite devoid of goodness."

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Aberjhani

"Whatever good things people say of us, they tell us nothing new."

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"I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal."

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"We don't get to know people when they come to us; we must go to them to find out what they are like."

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