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"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
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"In the legal respect, after the execution of the supposed incendiaries, the other half of Moscow burned down."
"Up to 90% of all inventions of the world comes from the Protestant world."
"In the parlor was a huge camera on wheels like the ones used in public parks, and the backdrop of a marine twilight, painted with homemade paints, and the walls papered with pictures of children at memorable moments: the first Communion, the bunny costume, the happy birthday. Year after year, during contemplative pauses on afternoons of chess, Dr. Urbino had seen the gradual covering over of the walls, and he had often thought with a shudder of sorrow that in the gallery of casual portraits lay the germ of the future of the city, governed and corrupted by those unknown children, where note even the ashes of his glory would remain."
"That men do not learn very much from the lessons of history is the most important of all the lessons of history."
"History is a gallery of pictures in which there are few originals and many copies."
"The opportunity of studying history, is the opportunity to experience empathy."
"Nobody can understand the greatness of the thirteenth century, who does not realize that it was a great growth of new things produced by a living thing. In that sense it was really bolder and freer than what we call the renaissance, which was a resurrection of old things discovered in a dead thing... and the Gospel according to St. Thomas... was a new thrust like the titanic thrust of Gothic engineering; and its strength was in a God that makes all things new."
"Every past is worth condemning."
"Nothing is long ago in an archive, my dear. In the records we treat the dead as same as the living. that's the whole point of keeping papers. It doesn't matter if it's a hundred years or only a few weeks. It's all filed away, fresh as the day it went under the covers."
Explore more quotes by Leo Burnett
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
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