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"A ruler must learn to persuade and not to compel... he must lay the best coffee hearth to attract the finest men... a good ruler has to learn his world's language... it's different for every world... the language of the rocks and growing things... the language you don't hear just with your ears... the Mystery of Life... not a problem to solve, but a reality to experience... Understanding must move with the flow of the process."
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"As we look ahead into the next century, leaders will be those who empower others."
"Leaders reject free opportunities they don't need, so that they can have time to create the expensive opportunities they need."
"Whatever dream God gave to you is for the comfort of those God keeps around you!"
"Be the chief but never the lord."
"When you are a person people can trust, they will call on upon you, love to be around you and work with you."
"If you wish to be out front, then act as if you were behind."
"If I am to choose between "sleeping" and "being part of a leadership that pursues irrelevant agenda", I will choose "sleeping". Chasing of irrelevant agenda by a leadership sect is what made Nelson Mandela to call it "Long Walk to Freedom!"
"Decide be a success; decide to be great, decide to be above average, decide to do the very best of you. Do you know who a P.O.O.R person is? P.O.O.R people are those who are "Passing On Opportunities Repeatedly"!"
"You will never be able to go to the east if you follow people who are on the way that leads to the west."
Explore more quotes by Frank Herbert
"Then she said a good ruler has to learn his world's language, that it's different for every world. And I thought she meant they didn't speak Galach on Arrakis, but she said that wasn't it at all. She said she meant the language of the rocks and growing things, the language you don't hear just with your ears. And I said that's what Dr. Yueh calls the Mystery of Life. Hawat chuckled. "How'd that sit with her? "I think she got mad. She said the mystery of life isn't a problem to solve, but a reality to experience. So I quoted the First Law of Mentat at her: 'A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it."
"I realize that humans cannot bear very much reality. Most lives are a flight from selfhood. Most prefer the truths of the stable. You stick your heads into the stanchions and munch contentedly until you die. Others use you for their purposes. Not once do you live outside the stable to lift your head and be your own creature. Muad'Dib came to tell you about that. Without understanding his message, you cannot revere him!"
"What you of the CHOAM directorate seem unable to understand is that you seldom find real loyalties in commerce ... Men must want to do things of their own innermost drives. People, not commercial organisations or chains of command, are what make great civilizations work, every civilization depends upon the quality of the individuals it produces. If you overorganize humans, over-legalize them, suppress their urge to greatness - they cannot work and their civilization collapses."
"Some say," Scytale said, "that people cling to Imperial leadership because space is infinite. They feel lonely without a unifying symbol. For a lonely people, the Emperor is a definite place. They can turn toward him and say: 'See, there He is. He makes us one.' Perhaps religion serves the same purpose, m'Lord."
"Scientists seek the lawfulness of events. It is the task of Religion to fit man into this lawfulness."
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