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Frank Luntz

"Politics is gut; commercials are gut."

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"Politics is gut; commercials are gut."

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Charlotte Eriksson

"Politics is compromise."

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Personal Development

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Charlotte Eriksson

"Well, we are very glad that Russia is so close with NATO."

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Personal Development

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Charlotte Eriksson

"The two great cultural and political currents of Italy have always only been concerned with the masses."

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Charlotte Eriksson

"The number of attacks on the American and allied forces is at the highest level since the insurgency began despite the increase of America combat operations and the introduction of some 40 new Iraq security forces and battalions."

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Personal Development

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Charlotte Eriksson

"The American landscape has no foreground and the American mind no background."

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Personal Development

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Charlotte Eriksson

"I did not come to Washington to raise the electricity rates by as much as $40 per month as this plan would do."

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Charlotte Eriksson

"Prosperity is necessarily the first theme of a political campaign."

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Personal Development

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Charlotte Eriksson

"Democracy is not perfect. It is an imperfection that the majority choose to support."

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Personal Development

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Charlotte Eriksson

"Compromise makes a good umbrella, but a poor roof; it is temporary expedient, often wise in party politics, almost sure to be unwise in statesmanship."

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Personal Development

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Charlotte Eriksson

"This is not the time for partisan bickering. This is not the time for politics as usual. Some of us are Democrats. Some of us are Republicans. Some of us are Independents. Above all, we must be Oklahomans first."

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Frank Luntz
"If you're a good numbers person, you're a bad language person."

Language

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Frank Luntz
"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."

Preservation

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Frank Luntz
"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."

Persuasion

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Frank Luntz
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."

Anger

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Frank Luntz
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."

Money

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Frank Luntz
"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."

Business

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Frank Luntz
"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."

Politics

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Frank Luntz
"I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history."

Change

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Frank Luntz
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

Love

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Frank Luntz
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."

Truth

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