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"Politics is gut; commercials are gut."
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"If a politician obtained a great wealth after he has been elected, his being an immoral corrupt man is not a possibility but it is a self-evident reality!"
"If a country is not governed well, all sort of disasters will become a routine of that country!"
"Some politicians are much noisier than the dogs! Just like teaching a dog how to hush, public must likewise teach those politicians to shush!"
"Is your country under great dangers? Light is gone and the darkness is everywhere? You don't know whom to trust and what to do? Read the history of your country! There you will find out the best map for the way out!"
"Here is a tragicomic reality of all the regimes: People work hard to feed their thief politicians, their thief kings and thief queens or their thief presidents! And therefore the tragicomic reality of all the times is this: There can exist no thieves without the support of people!"
Explore more quotes by Frank Luntz
"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."
"Some people call it global warming; some people call it climate change. What is the difference?"
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that."
"I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history."
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
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