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"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
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"I will make a bargain with the Republicans. If they will stop telling lies about Democrats, we will stop telling the truth about them."
"It is better to be running after the truth and principles of God than to be running after miracles."
"There is no need to upset about the fact that our ancestors were monkeys, because they are capable chaps! Don't be sad about the truth, just understand the truth!"
"I have a theory that the truth is never told during the nine-to-five hours."
"When you live by understanding, you will not live in deception."
"See? my mother would say, smiling at me and my sister, Carol, in turn. "We live in the greatest country on earth. See how lucky we are?And yet the ash continued swirling down, and the smells of death came through the windows, crept under the door, hung in our carpets and curtains, and screamed of her lie.Is it possible to tell the truth in a society of lies? Or must you always, of necessity, become a liar?And if you lie to a liar, is the sin somehow negated or reversed?These are the kinds of questions I ask myself now: in these dark, watery hours, when night and day are interchangeable. No. Not true."
"You have a responsibility to keep your homes, surroundings and city clean."
Explore more quotes by Frank Luntz
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
"People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed."
"I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history."
"Some people call it global warming; some people call it climate change. What is the difference?"
"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that."
"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."
"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."
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