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"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
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Exlpore more Dream quotes
"When the white arm rests upon the knee it is a triangle; now it is upright - a column; now a fountain, falling. It makes no sign, it does not beckon, it does not see us. Behind it roars the sea. It is beyond our reach. Yet there I venture. There I go to replenish my emptiness, to stretch my nights and fill them fuller and fuller with dreams. And for a second even now, even here, I reach my object and say, "Wander no more. All is trial and make-believe. Here is the end."
"They all dreamt of each other that night, as was natural, considering how thin the partitions were between them, and how strangely they had been lifted off the earth to sit next each other in mid-ocean, and see every detail of each others' faces, and hear whatever they chanced to say."
"When you were a wandering desire in the mist, I too was there, a wandering desire. Then we sought one another, and out of our eagerness dreams were born. And dreams were time limitless, and dreams were space without measure."
"An artist is a dreamer consenting to dream of the actual world."
"Some look at things that are, and ask why. I dream of things that never were and ask why not?"
"A dream, all a dream, that ends in nothing, and leaves the sleeper where he lay down, but I wish you to know that you inspired it."
"Don't open that door," she said. "The hallway is full of difficult dreams." And I asked her: "How do you know?" And she told me: "Because I was there a moment ago and I had to come back when I discovered I was sleeping on my heart."
Explore more quotes by Leo Burnett
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
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