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"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."
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Exlpore more Dream quotes
"Dreaming pleasantly is spiritual."
"I will pursue the dream, no matter how long it takes to fulfil it."
"I will never give up on my dreams. I have the patient to wait and work hard for its fulfillment."
"Embrace the possibility of a fulfilled dream."
"Dream as if everything is possible."
Explore more quotes by Leo Burnett
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either."
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships."
"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."
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