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"Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies."
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"I became a journalist because I did not want to rely on newspapers for information."
"Your best protection is to have an established agent make the contact."
"Television is now the dominant factor in the lives of too many American children."
"An independent newspaper? It is a newspaper that looks nothing like a newspaper."
"What is odd is not that so many of the iconic news photos of the past, including some of the best-remembered pictures from the Second World War, appear to have been staged. It is that we are surprised to learn they were staged and always disappointed."
"Publishers are notoriously slothful about numbers, unless they're attached to dollar signs - unlike journalists, quarterbacks, and felony criminal defendants who tend to be keenly aware of numbers at all times."
"Any dictator would admire the uniformity and obedience of the U.S. media."
"I mean, all the ratings wars are silly. But, I mean, someone has to be concerned about the ratings because it means, you know, it translates into revenue."
Explore more quotes by Marshall McLuhan
"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."
"American youth attributes much more importance to arriving at driver's license age than at voting age."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds."
"A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion."
"Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it."
"Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort."
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