top of page
Quote_1.png
Frank Luntz

"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."

Standard 
 Customized
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."

More 

Quote_1.png
Charlotte Eriksson

"Politics is compromise."

Author Name

Personal Development

Quote_1.png
Charlotte Eriksson

"Well, we are very glad that Russia is so close with NATO."

Author Name

Personal Development

Quote_1.png
Charlotte Eriksson

"The two great cultural and political currents of Italy have always only been concerned with the masses."

Author Name

Personal Development

Quote_1.png
Charlotte Eriksson

"First of all, whoever didn't want to be a member of this association or the other association, was branded, you know, like a dangerous individualist, you know, infected by the Western decadence, you know. So everybody joined."

Author Name

Personal Development

Quote_1.png
Charlotte Eriksson

"The number of attacks on the American and allied forces is at the highest level since the insurgency began despite the increase of America combat operations and the introduction of some 40 new Iraq security forces and battalions."

Author Name

Personal Development

Quote_1.png
Charlotte Eriksson

"The American landscape has no foreground and the American mind no background."

Author Name

Personal Development

Quote_1.png
Charlotte Eriksson

"I did not come to Washington to raise the electricity rates by as much as $40 per month as this plan would do."

Author Name

Personal Development

Quote_1.png
Charlotte Eriksson

"Prosperity is necessarily the first theme of a political campaign."

Author Name

Personal Development

Quote_1.png
Charlotte Eriksson

"Democracy is not perfect. It is an imperfection that the majority choose to support."

Author Name

Personal Development

Quote_1.png
Charlotte Eriksson

"Compromise makes a good umbrella, but a poor roof; it is temporary expedient, often wise in party politics, almost sure to be unwise in statesmanship."

Author Name

Personal Development

More 

Quote_1.png
Frank Luntz
"If you're a good numbers person, you're a bad language person."

Language

Quote_1.png
Frank Luntz
"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."

Preservation

Quote_1.png
Frank Luntz
"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."

Persuasion

Quote_1.png
Frank Luntz
"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."

Being

Quote_1.png
Frank Luntz
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."

Anger

Quote_1.png
Frank Luntz
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."

Money

Quote_1.png
Frank Luntz
"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."

Business

Quote_1.png
Frank Luntz
"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."

Politics

Quote_1.png
Frank Luntz
"I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history."

Change

Quote_1.png
Frank Luntz
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

Love

bottom of page