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"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
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"If a politician obtained a great wealth after he has been elected, his being an immoral corrupt man is not a possibility but it is a self-evident reality!"
"If a country is not governed well, all sort of disasters will become a routine of that country!"
"Some politicians are much noisier than the dogs! Just like teaching a dog how to hush, public must likewise teach those politicians to shush!"
"Is your country under great dangers? Light is gone and the darkness is everywhere? You don't know whom to trust and what to do? Read the history of your country! There you will find out the best map for the way out!"
"Here is a tragicomic reality of all the regimes: People work hard to feed their thief politicians, their thief kings and thief queens or their thief presidents! And therefore the tragicomic reality of all the times is this: There can exist no thieves without the support of people!"
Explore more quotes by Frank Luntz
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that."
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."
"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."
"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."
"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."
"Sound science must be our guide in choosing which problems to tackle and how to approach them."
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