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"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
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"And they that rule in England, in stately conclaves met, alas, alas for England they have no graves as yet."
"I believe the term is 'eminent domain.'Ah, yes. That means 'theft by the government."
"Political or military commentators, like astrologers, can survive almost any mistake, because their more devoted followers do not look to them for an appraisal of the facts but for the stimulation of nationalistic loyalties."
"If you have to say or do something controversial, aim so that people will hate that they love it and not love that they hate it."
"If a politician obtained a great wealth after he has been elected, his being an immoral corrupt man is not a possibility but it is a self-evident reality!"
Explore more quotes by Frank Luntz
"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."
"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."
"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."
"Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart."
"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."
"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."
"People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed."
"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."
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