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"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
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"The condition you're in at this moment is the product of your previous thoughts, to change your condition, change your thoughts."
Personal Development
"How magical can a person be when she is blessed with infinite kindness?"
"A party of order or stability, and a party of progress or reform, are both necessary elements of a healthy state of political life."
"I never think of the future - it comes soon enough."
"How many homes are broken because of men and women who are unfaithful! God will not hold you guiltless! There is a day of reckoning. “Be sure your sin will find you out” (Numbers 32:23 ESV). They will find you out in your own family life here in your relationship with your mate, they will find you out in the life to come."
"Yes, in my life, since we must call it so, there were three things, the inability to speak, the inability to be silent, and solitude, that's what I've had to make the best of."
"If you are a path-creator, you don't need a path!"
Explore more quotes by David Ogilvy
"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
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