"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."

Life, Experience, Theory

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"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."

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Explore more quotes by David Ogilvy

"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."

Advertising

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising

"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."

Excellence

"Ninety-nine percent of advertising doesn't sell much of anything."

Advertising

"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

People

"Don't bunt. Aim out of the ball park. Aim for the company of immortals."

Aspiration

"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."

Advertising

"The best ideas come as jokes. Make your thinking as funny as possible."

Fun

"The more informative your advertising, the more persuasive it will be."

Advertising

"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."

People