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"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
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Exlpore more Life quotes
"The condition you're in at this moment is the product of your previous thoughts, to change your condition, change your thoughts."
Personal Development
"Instead of clinging to the only Lifeboat that can save, we have tossed overboard biblical truths in the name of [compromise], living on the edge of life, like the man who rides the parameter of a hurricane, daring it to sweep him away."
"There is always a path to our target, the problem is to discover it!"
"From a cleansed conscience emerges a changed life."
"Simple things have greater power than the complicated things!"
"If he did not speak his tale, it grew dank and musty, it shrank inside him, while with the telling the tale stayed fresh and virtuous."
"Abundance in life comes from generosity."
"To live in bliss, love everything, including people, unconditionally."
Explore more quotes by David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
Will,
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
"I do not regard advertising as entertainment or an art form, but as a medium of information."
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
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