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"We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service."
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"If you want to know the value of half a second, ask the person who came second in a sprint event at the Olympics."

"If you want to know the value of a week ask the editor of a weekly magazine if he fails to meet up with the target of his weekly publication."

"It is not the amount of friends that is important, but the amount of integrity, sincerity, and love in your friends."

"All sciences are now under the obligation to prepare the ground for the future task of the philosopher, which is to solve the problem of value, to determine the true hierarchy of values."

"By saying 'this is wrong', one is selling (wasting away) an invaluable human life!"

"All media exist to invest our lives with artificial perceptions and arbitrary values."

"What we have is two important values in conflict: freedom of speech and our desire for healthy campaigns in a healthy democracy. You can't have both."
Explore more quotes by Tony Hsieh


"Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees."


"A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly."


"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company."


"I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine."


"For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments."


"For me, the most fun is change or growth. There are definitely elements of both that I like. Launching a business is kind of like a motorboat: You can go very quickly and turn fast."


"We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service."
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