"We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service."

Values, Company, Customer, Service, Want

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"We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service."

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"Be honest. Be faithful. Be REAL!"

Abdulazeez Henry Musa, Nigerian Author

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"Aligning your values and beliefs to your behaviour, increases your chances of being effective at living a fulfilling life without the stress of guilt-consciousness, internal strife or internal conflict."

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"Living in integrity with one's principles that are held in high regard engenders respect-both from others and self."

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"It's no good to give money to anybody who thinks money as the root of all evil."

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"The question we all face is what sort of culture we will live in for the rest of our lives and then hand on to the next generation - one that embraces these most basic of values, or one that collapses because of their absence."

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"It is better to seek spirituality than materialism."

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"If you live with values for yourself, then you become of great value to all who know you."

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"The American flag represents all of us and all the values we hold sacred."

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Explore more quotes by Tony Hsieh

"Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees."

Cultural

"For me, the most fun is change or growth. There are definitely elements of both that I like. Launching a business is kind of like a motorboat: You can go very quickly and turn fast."

Business

"I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine."

Creativity

"For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments."

Work

"A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly."

Business

"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company."

Customer

"We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service."

Values