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"It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used."
Care
"Understand both yourself and your enemy, and you shall always emerge victorious."
Strategy
"When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home."
Strategy
"The art of war is the art of deception."
Strategy
"Every battle is won before it is fought."
Strategy
"Attack him where he is unprepared, appear where you are not expected."
Strategy
"The principle on which to manage an army is to set up one standard of courage which all must reach."
Leadership
"The Moral Law causes the people to be in complete accord with their ruler, so that they will follow him regardless of their lives, undismayed by any danger."
Ethics
"Victory usually goes to the army who has better trained officers and men."
Success
"Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate."
Mindset
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"This was how an enemy should be dealt with: with a dagger, not a declaration."
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Personal Development
"If your enemy offers you two targets, strike at a third."
Author Name
Personal Development
"So long as victory can be attained, stupid haste is preferable to clever dilatoriness."
Author Name
Personal Development
"For should the enemy strengthen his van, he will weaken his rear; should he strengthen his rear, he will weaken his van; should he strengthen his left, he will weaken his right; should he strengthen his right, he will weaken his left. If he sends reinforcements everywhere, he will everywhere be weak."
Author Name
Personal Development
"Appear at points which the enemy must hasten to defend, march swiftly to places where you are not expected."
Author Name
Personal Development
"The secret to unseating great power, is not to move the other direction, but to compete directly against their goals."
Author Name
Personal Development
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