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"I do not regard advertising as entertainment or an art form, but as a medium of information."
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"Logic: The art of thinking and reasoning in strict accordance with the limitations and incapacities of the human misunderstanding."
"You do not need a boyfriend or a girlfriend to write an emotional poet, because poetry is beyond hooks and holes."
"The basis of art is truth, both in matter and in mode."
"Music heals all forms of misery."
"The man can neither make, nor retain, one moment of time; it all comes to him by pure gift; he might as well regard the sun and moon as his chattels."
"The business of art lies just in this, -- to make that understood and felt which, in the form of an argument, might be incomprehensible and inaccessible."
Explore more quotes by David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
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