top of page
.png){kind=small}
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Standard
Customized
Exlpore more Art quotes
"Always seek beauty to create a beautiful life."
"For a poet he threw a very accurate milk bottle."
"I'm trying in all my stories to get the feeling of the actual life across-not to just depict life-or criticize it-but to actually make it alive. So that when you have read something by me you actually experience the thing. You can't do this without putting in the bad and the ugly as well as what is beautiful. Because if it is all beautiful you can't believe in it. Things aren't that way."
"Make movies my friend " make nice, inspiring and bold movies that will penetrate the darkest corners of the human mind and illuminate the soul."
"My poems are only bits of scratchingon the floor of acage."
"A short story is the ultimate close-up magic trick -- a couple of thousand words to take you around the universe or break your heart."
"For poetry was all written before time was, and whenever we are so finely organized that we can penetrate into that region where the air is music, we hear those primal warblings and attempt to write them down, but we lose ever and anon a word or a verse and substitute something of our own, and thus miswrite the poem. The men of more delicate ear write down these cadences more faithfully, and these transcripts, though imperfect, become the songs of the nations."
"Some writers closet themselves - I write wherever I am because that's where life is happening ..."
Explore more quotes by David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
bottom of page