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"I do not regard advertising as entertainment or an art form, but as a medium of information."
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Exlpore more Art quotes
"Poetry most often communicates emotions, not directly, but by creating imaginatively the grounds for those emotions. It therefore communicates something more than the emotion; only by means of that something more does it communicate the emotion at all."
"We often forget to draw a new picture because we are so busy criticizing other paintings."
"A beautiful poem is nothing but a mirror of philosophy through which we can see life's pure beauty."
"Poets create a beautiful blue sky where you can fly with wings of imagination and find yourself again and again."
"The object of art is to enhance the beauty, imaginations and joy of life."
"A picture may be worth a thousand words, but those well-arranged words are worth a multi-million-dollar motion picture."
"Literature tries to express the intricate inner beauties of life. Philosophy tries to explain the intricate inner beauties and conflicts of thoughts."
Explore more quotes by David Ogilvy
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
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