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"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."
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"Pager companies are very much looking to provide new services to help them regain some of their customer base."
"Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff."
"As far as the customer is concerned, the interface is the product."
"If they don't want to pay for it, they can stop drinking it."
"By continually pushing the message that we have the right to gratification now, consumerism at its most expansive encouraged a demand for fulfillment that could not so easily be contained by products."
"You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back."
"The well-satisfied customer will bring the repeat sale that counts."
"Courteous treatment will make a customer a walking advertisement."
Explore more quotes by Donald Norman
"AS for all those mistakes I make - they are on purpose - to teach you how to deal with them."
"Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that."
"The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome."
"Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done."
"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."
"I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function."
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