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Donald Norman

"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."

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"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."

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Akiroq Brost

"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."

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Personal Development

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Akiroq Brost

"Innovation comes from the producer - not from the customer."

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Personal Development

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Akiroq Brost

"If I traveled to the end of the rainbow as Dame Fortune did intend, Murphy would be there to tell me the pot's at the other end."

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Personal Development

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Akiroq Brost

"Pager companies are very much looking to provide new services to help them regain some of their customer base."

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Personal Development

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Akiroq Brost

"A person buying ordinary products in a supermarket is in touch with his deepest emotions."

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Personal Development

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Akiroq Brost

"What you can't buy is the loyalty that comes through our dedicated crewmembers."

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Personal Development

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Akiroq Brost

"I'd just like to be treated like a regular customer."

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Personal Development

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Akiroq Brost

"Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?"

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Personal Development

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Akiroq Brost

"Courteous treatment will make a customer a walking advertisement."

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Akiroq Brost

"That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers."

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Donald Norman
"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."

Customer

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Donald Norman
"I believe that robots should only have faces if they truly need them."

Faces

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Donald Norman
"To me, error analysis is the sweet spot for improvement."

Error

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Donald Norman
"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."

Science

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Donald Norman
"It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format."

Design

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Donald Norman
"Our information lives will be better served when we are free to get to our information from wherever we are, with any device available."

Information

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Donald Norman
"Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone."

Design

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Donald Norman
"And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree."

Experience

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Donald Norman
"Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done."

Creativity

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Donald Norman
"In my opinion, no single design is apt to be optimal for everyone."

Design

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