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"It's hard to build a brand, competitively, and tell people what you do as well."
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Explore more quotes by Jay Chiat
"Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM."
"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
"Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology."
"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
"Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop."
"The intellectual architecture means focusing on doing great work instead of focusing on agency politics."
"Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency."
"First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library."
"In the '20s they were telling us wed all have our own private plane and take vacations to the moon."
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