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Jay Chiat

"It's hard to build a brand, competitively, and tell people what you do as well."

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"It's hard to build a brand, competitively, and tell people what you do as well."

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Jay Chiat
"The intellectual architecture means focusing on doing great work instead of focusing on agency politics."
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"Taking risks gives me energy."
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Jay Chiat
"Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future."
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"Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products."
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"You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work."
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"We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site."
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Jay Chiat
"It's hard to build a brand, competitively, and tell people what you do as well."
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Jay Chiat
"Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology."
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"I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range."
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"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
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