"Proletarian language is dictated by hunger. The poor chew words to fill their bellies."

"Art is permitted to survive only if it renounces the right to be different, and integrates itself into the omnipotent realm of the profane."

"Work while you work, play while you play - this is a basic rule of repressive self-discipline."

"History does not merely touch on language, but takes place in it."

"If across the Atlantic the ideology was pride, here it is delivering the goods."

"Modernity is a qualitative, not a chronological, category."

"A pencil and rubber are of more use to thought than a battalion of assistants. To happiness the same applies as to truth: one does not have it, but is in it."

"A German is someone who cannot tell a lie without believing it himself."

"Intelligence is a moral category."

"In the age of the individual's liquidation, the question of individuality must be raised anew."

"If time is money, it seems moral to save time, above all one's own, and such parsimony is excused by consideration for others. One is straight-forward."

"The poor are prevented from thinking by the discipline of others, the rich by their own."

"Love is the power to see similarity in the dissimilar."

"To say 'we' and mean 'I' is one of the most recondite insults."

"Because thought has by now been perverted into the solving of assigned problems, even what is not assigned is processed like a problem."

"None of the abstract concepts comes closer to fulfilled utopia than that of eternal peace."

"The culture industry not so much adapts to the reactions of its customers as it counterfeits them."

"In the abstract conception of universal wrong, all concrete responsibility vanishes."

"Happiness is obsolete: uneconomic."

"The almost insoluble task is to let neither the power of others, nor our own powerlessness, stupefy us."

"Love you will find only where you may show yourself weak without provoking strength."

"Once the last trace of emotion has been eradicated, nothing remains of thought but absolute tautology."

"Freedom would be not to choose between black and white but to abjure such prescribed choices."

"The good man is he who rules himself as he does his own property: his autonomous being is modelled on material power."

"No harm comes to man from outside alone: dumbness is the objective spirit."