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Levi Strauss, an American businessman and founder of Levi Strauss & Co., revolutionized the garment industry by creating the first pair of blue jeans in 1873. His innovation, coupled with his commitment to fair labor practices, set the foundation for one of the most iconic brands in history. Strauss' legacy of entrepreneurship, ethical business practices, and social responsibility continues to inspire business leaders and innovators around the world. His story encourages others to blend creativity with compassion and always seek ways to improve the lives of those who work with them.
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"An expert knows all the answers - if you ask the right questions."

Answers, Questions, Right
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"If the composer withholds more than we anticipate, we experience a delicious falling sensation; we feel we have been torn from a stable point on the musical ladder and thrust into the void."

Experience,
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"Gifts make slaves."

Reciprocity, Gifts
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"In the old days, people used to risk their lives in India or in the Americas in order to bring back products which now seem to us to have been of comically little worth."

People, Now, Old, Order
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