"Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented."

"When asked for your views, by the press or others, remember that what they really want to know is the President's views."

"The price of being close to the President is delivering bad news. You fail him if you don't tell him the truth. Others won't do it."

"Public servants are paid to serve the American people. Do it well."

"Don't do or say things you would not like to see on the front page of The Washington Post."

"With the press there is no "off the record.""

"Don't say "the White House wants." Buildings can't want."

"Preserve the President's options. He may need them."

"Enjoy your time in public service. It may well be one of the most interesting and challenging times of your life."

"See that the President, the Cabinet and staff are informed. If cut out of the information flow, their decisions may be poor, not made, or not confidently or persuasively implemented."

"Prune - prune businesses, products, activities, people. Do it annually."

"One of your tasks is to separate the "personal" from the "substantive." The two can become confused, especially if someone rubs the President wrong."

"Imagine, a September 11 with weapons of mass destruction. It's not 3,000. It's tens of thousands of innocent men, women and children."

"In our system leadership is by consent, not command. To lead a President must persuade. Personal contacts and experiences help shape his thinking. They can be critical to his persuasiveness and thus to his leadership."

"Death has a tendency to encourage a depressing view of war."