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Don King is an American boxing promoter known for his flamboyant personality and his role in promoting some of the biggest fights in boxing history. King helped bring attention to legendary bouts involving fighters like Muhammad Ali, Mike Tyson, and Evander Holyfield. His promotional skills and larger-than-life persona have made him a central figure in the world of professional boxing, though his career has also been marked by legal and ethical controversies.

"You go for the quality of the performance, not the longevity of it."



"It ain't about if he knocks a guy out. It's about how he knocks a guy out. It's the style, the improvisation."


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