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B. F. Skinner, an influential American psychologist, cemented his legacy by revolutionizing the field with his groundbreaking work in behaviorism. His emphasis on observable behaviors rather than abstract mental processes reshaped how psychologists approached human behavior. Through experiments in reinforcement and conditioning, Skinner laid the groundwork for modern behavior modification techniques, leaving an indelible mark on psychology.
"The consequences of an act affect the probability of it's occurring again."
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"The consequences of an act affect the probability of it's occurring again."

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"The way positive reinforcement is carried out is more important than the amount."
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"The way positive reinforcement is carried out is more important than the amount."

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"If you're old, don't try to change yourself, change your environment."
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"If you're old, don't try to change yourself, change your environment."

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"Society attacks early, when the individual is helpless."
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"Society attacks early, when the individual is helpless."

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"I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is."
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"I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is."

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"Education is what survives when what has been learned has been forgotten."
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"Education is what survives when what has been learned has been forgotten."

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"A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying."
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"A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying."

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"We shouldn't teach great books; we should teach a love of reading."
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"We shouldn't teach great books; we should teach a love of reading."

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"The real problem is not whether machines think but whether men do."
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"The real problem is not whether machines think but whether men do."

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