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"The first essence of journalism is to know what you want to know, the second, is to find out who will tell you."
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"Deep Throat did serve the public interest by providing the guidance and information to us."

"The two keys to success as a sportswriter are: 1) A blind willingness to believe anything you're told by the coaches, flacks, hustlers and other "official spokesmen" for the team-owners who provide the free booze ... and: 2) A Roget's Thesaurus, in order to avoid using the same verbs and adjectives twice in the same paragraph.Even a sports editor, for instance, might notice something wrong with a lead that said: "The precision-jack-hammer attack of the Miami Dolphins stomped the balls off the Washington Redskins today by stomping and hammering with one precise jack-thrust after another up the middle, mixed with pinpoint-precision passes into the flat and numerous hammer-jack stomps around both ends...."

"So much for Objective Journalism. Don't bother to look for it here--not under any byline of mine; or anyone else I can think of. With the possible exception of things like box scores, race results, and stock market tabulations, there is no such thing as Objective Journalism. The phrase itself is a pompous contradiction in terms."

"If we're going to live as we are in a world of supply and demand, then journalists had better find a way to create a demand for good journalism."

"Where journalists have gotten themselves in trouble over the last few decades is that their skepticism often extends only to American officials, the U.S. military and Republican politicians."

"What we have to do is put this in a coherent form for them at the end of the day, and on the big events, give them the kind of context that they deserve."

"As electronic journalism came to be evaluated for its cost effectiveness, the network world began breaking up."

"Sure, some journalists use anonymous sources just because they're lazy and I think editors ought to insist on more precise identification even if they remain anonymous."

"Journalism never admits that nothing much is happening."

"The really tough thing would have been to decide to take Woodward and Bernstein off the story. They were carrying the coal for us - in that their stories were right."
Explore more quotes by John Gunther

"What interested me was not news, but appraisal. What I sought was to grasp the flavor of a man, his texture, his impact, what he stood for, what he believed in, what made him what he was and what color he gave to the fabric of his time."

"There are no generalizations in American politics that vested selfishness cannot cut through."

"The last copy of the Chicago Daily News I picked up had three crime stories on its front page. But by comparison to the gaudy days, this is small-time stuff. Chicago is as full of crooks as a saw with teeth, but the era when they ruled the city is gone forever."

"The first essence of journalism is to know what you want to know, the second, is to find out who will tell you."
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