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"The first essence of journalism is to know what you want to know, the second, is to find out who will tell you."
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"You shouldn't presume that all quotes that are in a magazine or a newspaper are accurate."

"Journalism largely consists in saying "Lord Jones is dead" to people who never knew Lord Jones was alive."

"Journalism as theater is what TV news is."

"Fantasy should be as close as possible to journalism."

"The first rule of hurricane coverage is that every broadcast must begin with palm trees bending in the wind."

"Murrow covered something because it needed coverage. He wasn't trying to get an audience just for the sake of it."

"Journalism never admits that nothing much is happening."

"In journalism it is simpler to sound off than it is to find out. It is more elegant to pontificate than it is to sweat."

"What appears in newspapers is often new but seldom true."
Explore more quotes by John Gunther

"What interested me was not news, but appraisal. What I sought was to grasp the flavor of a man, his texture, his impact, what he stood for, what he believed in, what made him what he was and what color he gave to the fabric of his time."

"There are no generalizations in American politics that vested selfishness cannot cut through."

"The last copy of the Chicago Daily News I picked up had three crime stories on its front page. But by comparison to the gaudy days, this is small-time stuff. Chicago is as full of crooks as a saw with teeth, but the era when they ruled the city is gone forever."

"The first essence of journalism is to know what you want to know, the second, is to find out who will tell you."
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